aid: elead-crm
url: https://raw.githubusercontent.com/api-evangelist/elead-crm/refs/heads/main/apis.yml
name: Elead
kind: company
description: >-
  Elead (eLEAD / Elead CRM) is an automotive dealership CRM for sales, BDC, and
  service, now part of CDK Global. Elead exposes a set of partner-gated Vehicle
  Sales REST APIs - Sales Opportunities, Sales Customers, Sales Activities, and
  Product Reference Data - published through the CDK Fortellis Automotive
  Commerce Exchange. The APIs let certified software providers and dealers
  search and manage prospects/customers, sales opportunities (leads), vehicles
  of interest and trade-ins, sales teams, and activities inside Elead CRM.
  Access is not open self-service - developers must be Fortellis users, create a
  Fortellis solution to obtain client credentials, and have the dealer activate
  the subscription. There is no public WebSocket API.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- CRM
- Automotive
- Dealership
- Sales
- Leads
- Fortellis
- CDK Global
created: '2026-07-10'
modified: '2026-07-10'
specificationVersion: '0.19'
apis:
- aid: elead-crm:elead-crm-sales-opportunities-api
  name: Elead Sales Opportunities API
  tags:
  - Opportunities
  - Leads
  - Sales
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  properties:
  - url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
    type: Documentation
  - url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
    type: APIReference
  - url: openapi/elead-crm-openapi.yml
    type: OpenAPI
  description: >-
    Search and retrieve existing sales opportunities (leads) in Elead CRM by
    date range, delta date, or customer Id, and create new opportunities for
    existing customers. Manage vehicles of interest and trade-ins, add
    comments, reassign the primary salesperson or BDC agent, add and remove
    sales-team members, update sub-status and sales steps, and send emails that
    log a corresponding activity. Base host is the Fortellis gateway;
    path prefix is /sales/v1/elead/opportunities.
- aid: elead-crm:elead-crm-sales-customers-api
  name: Elead Sales Customers API
  tags:
  - Customers
  - Prospects
  - Contacts
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  baseURL: https://api.fortellis.io/sales/v1/elead
  properties:
  - url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
    type: Documentation
  - url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
    type: APIReference
  - url: openapi/elead-crm-openapi.yml
    type: OpenAPI
  description: >-
    Manage prospect and customer records inside Elead CRM. Create a customer
    (returning the Elead customer Id), update contact details, retrieve a
    customer by Id, search by first name, last name, phone number, or email
    address, and retrieve a customer's owned vehicles. Contact details cover
    names, business flags, multiple emails and phones with contact
    preferences, and postal address. Path prefix is /sales/v1/elead/customers.
- aid: elead-crm:elead-crm-sales-activities-api
  name: Elead Sales Activities API
  tags:
  - Activities
  - Appointments
  - Tasks
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://apidocs.fortellis.io/
  baseURL: https://api.fortellis.io/sales/v1/elead
  properties:
  - url: https://www2.cdkglobal.com/api-solutions-crm
    type: Documentation
  - url: https://apidocs.fortellis.io/
    type: APIReference
  - url: openapi/elead-crm-openapi.yml
    type: OpenAPI
  description: >-
    Create scheduled and completed sales activities (including emails and
    appointments) tied to an opportunity, complete activities and record
    outcomes, and query sales-activity history with comments in Elead CRM
    (CDK CRM). Endpoints for this API are modeled from CDK/Elead product
    descriptions rather than a public reference; see endpointsModeled in
    review.yml. Path prefix is /sales/v1/elead/activities.
- aid: elead-crm:elead-crm-product-reference-data-api
  name: Elead Product Reference Data API
  tags:
  - Reference Data
  - Lookups
  - Vehicles
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
  baseURL: https://api.fortellis.io/sales/v1/elead
  properties:
  - url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
    type: Documentation
  - url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
    type: APIReference
  - url: openapi/elead-crm-openapi.yml
    type: OpenAPI
  description: >-
    Helper API that provides reference/lookup data used by the other Vehicle
    Sales APIs - opportunity sources and sub-sources by company and up type,
    opportunity statuses, sales steps, employee positions, employees by
    position, sender ("from") email addresses, and a vehicle catalog of
    classes, years, makes, models, and trims. Path prefix is
    /sales/v1/elead/reference.
common:
- type: DomainSecurity
  url: security/elead-crm-domain-security.yml
- type: Authentication
  url: authentication/elead-crm-authentication.yml
- type: Website
  url: https://www.eleadcrm.com
- type: LinkedIn
  url: https://www.linkedin.com/company/cdk-global
- type: Documentation
  url: https://apidocs.fortellis.io/
- type: Plans
  url: plans/elead-crm-plans-pricing.yml
- type: RateLimits
  url: rate-limits/elead-crm-rate-limits.yml
- type: FinOps
  url: finops/elead-crm-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com