specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: EmailOctopus
providerId: emailoctopus
created: '2026-06-25'
modified: '2026-06-25'
reconciled: true
tags:
- Email
- Email Marketing
- Newsletters
- Campaigns
- Automation
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of EmailOctopus spend. EmailOctopus bills on a subscription
  basis priced by the number of subscribers on the account, with a free
  Starter tier and a paid Pro tier. Cost scales with list size rather than API
  usage or emails sent, so the primary cost lever is subscriber count and list
  hygiene. Annual billing and nonprofit status provide discounts.
notes: >-
  Subscriber-tier prices are subject to change; verify against the EmailOctopus
  pricing page during reconciliation.
sources:
- https://emailoctopus.com/pricing
- https://help.emailoctopus.com/article/9-how-does-emailoctopus-pricing-work
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: EmailOctopus
serviceCategory: Marketing and Communications
billingModel:
  pricingCategory: Subscription-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Purchase
  - Adjustment
focusColumns:
  ServiceName: EmailOctopus
  ServiceCategory: Marketing and Communications
  ProviderName: EmailOctopus
  PublisherName: EmailOctopus
  InvoiceIssuerName: EmailOctopus
  BillingCurrency: USD
  ChargeCategory: Usage
  PricingCategory: Subscription-Based
meters:
- name: subscribers
  description: Number of subscribers on the account, the primary driver of the Pro plan price.
  unit: subscribers
  aggregation: max
  dimensions:
  - account
  - list
- name: emails_sent
  description: Emails sent per month, capped by plan (10,000/month on the free Starter tier).
  unit: emails
  aggregation: sum
  dimensions:
  - account
  - campaign
- name: plan_subscription
  description: Recurring monthly or annual subscription charge for the active plan tier.
  unit: subscription
  aggregation: sum
  dimensions:
  - account
  - plan
principles:
- name: Visibility
  description: Track subscriber count and plan tier; review monthly subscription invoices.
- name: Allocation
  description: Map list and subscriber growth to teams or campaigns to attribute cost.
- name: Optimization
  description: Prune inactive and unsubscribed contacts to stay in a lower subscriber tier; use annual billing and nonprofit discounts where eligible.
- name: Accountability
  description: Assign an owner for list hygiene and plan-tier decisions; review against budget monthly.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com