slug: emarsys
provider: SAP Emarsys
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Telecommunications
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 6
edges:
- tag: Filter
  spec_file: emarsys-filter-api-openapi.yml
  capability_id: BC-420.20
  capability_id_l1: BC-420
  capability_name: Customer Segmentation Management
  confidence: 0.9
  evidence: '"Create a Segment", "Update Contact Criteria in a Segment", "Count Contacts in a Segment"'
  reason: Despite the generic tag name 'Filter', the operations create and run contact segments with criteria
    — plainly customer segmentation.
- tag: Contact
  spec_file: emarsys-contact-api-openapi.yml
  capability_id: BC-420.10
  capability_id_l1: BC-420
  capability_name: Customer Data Management
  confidence: 0.85
  evidence: '"Create Contact", "Update Contacts", "Delete Contacts", "Get Contact Data", "Verify Internal
    Contact Identifiers"'
  reason: Full CRUD plus identifier resolution over the contact (customer) record in the unified customer
    data layer — this is customer master/golden-record management.
- tag: Email
  spec_file: emarsys-email-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.82
  evidence: '"Launch an Email Campaign", "Stop an Email Campaign", "Preview Email Campaign Contents",
    "Query Email Response Metrics and Deliverability"'
  reason: Execution and measurement of email marketing campaigns on a marketing automation platform maps
    to Digital Marketing Management (marketing automation, email channel).
- tag: Contactlist
  spec_file: emarsys-contact-list-api-openapi.yml
  reanchored_from: emarsys-contactlist-api-openapi.yml
  capability_id: BC-420
  capability_id_l1: BC-420
  capability_name: Customer Relationship Management
  confidence: 0.75
  evidence: '"Create a Contact List", "Add Contacts to a Contact List", "List Contacts in a Contact List",
    "Remove Contacts from a Contact List"'
  reason: Manages named audience lists of contacts on a customer engagement platform — clearly Customer
    Relationship Management; whether these lists count as segmentation or customer data grouping is ambiguous,
    so no L2.
- tag: Outbound Message Sending
  spec_file: emarsys-outbound-message-sending-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.75
  evidence: allows partners to host SMS message sends that are triggered by an SAP Emarsys SMS campaign
    launch ... sendMessages  Send SMS messages to the Partner API
  reason: The operation delivers SMS messages generated by a marketing campaign launch, which is execution
    of digital/mobile marketing campaigns. Sub-capability choice between digital marketing and marketing
    operations is somewhat ambiguous, hence 0.75.
  recovered_from: vertical-retail-consumer-goods-edges.json
- tag: Administrator
  spec_file: emarsys-administrator-api-openapi.yml
  capability_id: BC-620.20
  capability_id_l1: BC-620
  capability_name: Identity & Access Management
  confidence: 0.7
  evidence: POST v2/administrator  createAdministratorAccount  Create an Administrator Account; GET /v2/administrator/getaccesslevels  listAccessLevels
  reason: Creates and updates administrator user accounts, lists access levels and creates sessions —
    user account and access-rights administration, i.e. Identity & Access Management. Could alternatively
    be read as tenant user administration, hence not higher.