generated: '2026-08-14'
method: searched
source: https://doc.enrich.so/credits-pricing-1951027m0
specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Enrich
providerId: enrich-so
created: '2026-07-11'
modified: '2026-08-14'
reconciled: true
tags:
- Data Enrichment
- Contact Discovery
- Web Intelligence
- B2B Data
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Enrich spend. Enrich bills a prepaid, credit-metered model: you buy credits
  (via a monthly plan or top-up) and each API call debits credits by endpoint. Confirmed
  per-call costs are 1 credit for email validation, 10 for email finding, 10 for reverse
  email lookup (person enrichment), 100 for IP-to-company, 500 for phone finding, 10/525/535
  for lead reveal (email/phone/both), and 1 credit per returned result for lead search beyond
  the free page allowance. Unsuccessful ("not found") lookups and cached results are not
  charged, so effective cost tracks successful matches rather than raw call volume.
notes: >-
  RECONCILED 2026-08-14. Per-endpoint credit costs are read from the OpenAPI fragments
  Enrich publishes on each endpoint documentation page, and the credit-pack prices from
  https://doc.enrich.so/credits-pricing-1951027m0, which also states the effective rate per
  credit: Growth $0.00049, Scale $0.000298, Pro $0.0002. CORRECTION: an earlier round
  recorded lead reveal at 50/525/575 credits; the published contract says 10/525/535 and
  the earlier figures have been replaced. Enrich's own pricing page could not be read —
  https://www.enrich.so/pricing returns 429 behind a Vercel Security Checkpoint bot
  challenge for every non-browser client — so no list price for the Enterprise tier is
  recorded.
unitEconomics:
  effectiveCostPerCredit:
    growth: 0.00049
    scale: 0.000298
    pro: 0.0002
  costPerLookupUSD:
    emailValidation: {growth: 0.00049, pro: 0.0002}
    emailFinder: {growth: 0.0049, pro: 0.002}
    reverseEmailLookup: {growth: 0.0049, pro: 0.002}
    ipToCompany: {growth: 0.049, pro: 0.02}
    phoneFinder: {growth: 0.245, pro: 0.1}
    leadRevealEmail: {growth: 0.0049, pro: 0.002}
    leadRevealBoth: {growth: 0.26215, pro: 0.107}
  note: >-
    Derived by multiplying the published per-endpoint credit cost by the published
    effective cost per credit on each pack. The spread between the cheapest and most
    expensive single call is 535x in credits, so endpoint mix — not call volume — is what
    determines this bill.
sources:
- https://doc.enrich.so/credits-pricing-1951027m0
- https://doc.enrich.so/introduction-1951028m0
- https://www.enrich.so/pricing
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Enrich
serviceCategory: Data Enrichment and Intelligence
billingModel:
  pricingCategory: Credit-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
  - Adjustment
focusColumns:
  ServiceName: Enrich API
  ServiceCategory: Data Enrichment and Intelligence
  ProviderName: Enrich
  PublisherName: Enrich
  InvoiceIssuerName: Enrich
  BillingCurrency: USD
  ChargeCategory: Usage
  PricingCategory: Credit-Based
meters:
- name: email_validation_credits
  description: 1 credit per email validation request; not charged when the result is risky.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
- name: email_finder_credits
  description: 10 credits per successful email find; not charged when found is false.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
- name: person_lookup_credits
  description: 10 credits per successful reverse email lookup (person enrichment); refunded when not found.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
- name: ip_to_company_credits
  description: 100 credits per IP-to-company resolution; refunded when no domain is found; cached 7 days.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
- name: phone_finder_credits
  description: 500 credits per successful phone lookup; refunded when no numbers are found.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
- name: lead_search_credits
  description: 1 credit per returned result beyond the free page allowance (first 3 pages / 75 results free).
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
- name: lead_reveal_credits
  description: >-
    10 credits email-only, 525 phone-only, 535 both (the default) per revealed lead; cached
    reveals free. Charged asynchronously inside the reveal worker, so an over-budget job
    fails rather than returning a synchronous 402.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
- name: company_follower_credits
  description: Credits reserved upfront from max_limit and settled per profile found; excess refunded.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - endpoint
principles:
- name: Visibility
  description: Track credit debits per endpoint via the wallet balance and transaction history; map spend to matches, not raw calls.
- name: Allocation
  description: Issue separate API keys per workload/team so credit consumption maps to internal cost centers.
- name: Optimization
  description: Validate and de-duplicate inputs before enriching; rely on not-found refunds and 7-day IP caching; prefer email reveal (10) over phone (525) when a phone is not required; keep lead searches within the free page allowance.
- name: Accountability
  description: Assign owners per key; review monthly credit burn against the plan allotment and top-up thresholds.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com