aid: eql
name: EQL
description: >-
  EQL is the infrastructure behind fair launches for high-demand, limited-supply
  products — sneakers, collectibles, art, coins, alcohol, trading cards, and
  brand collaborations. Every EQL launch is certified Run Fair®, combining bot
  mitigation, resilient infrastructure, and fair allocation to put products in
  the hands of genuine fans instead of bots and resellers. The platform serves
  brands and retailers who run launches (including a native Shopify app) and the
  fans who enter for a shot at products, providing queue-free entry, real-time
  launch data, payment capture, audience/allocation controls, and secondary-sale
  opportunities. Brands running launches on EQL include Nike, Crocs, Funko, Foot
  Locker, Undefeated, and Stanley. EQL is based in Melbourne, Australia.
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://cdn.prod.website-files.com/6899a9ebdcf39f5ff0aa276d/68e67286cfc4d1e0d8c16aa7_app-icon.png
url: https://raw.githubusercontent.com/api-evangelist/eql/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Commerce
- E-Commerce
- Product Launches
- Bot Mitigation
- Fraud Prevention
- Retail
- Shopify
- Queue Management
- Fair Allocation
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/eql-domain-security.yml
- type: Website
  url: https://www.eql.com/
- type: Portal
  url: https://portal.eql.com/
- type: Login
  url: https://portal.eql.com/
- type: Pricing
  url: https://www.eql.com/pricing
- type: Blog
  url: https://www.eql.com/news
- type: Support
  url: https://support.eql.com/hc/en-us
- type: TermsOfService
  url: https://vault.pactsafe.io/s/762ea5a7-e5e0-43bd-a023-6de504198d51/sjgeaocwel.html
- type: TrustCenter
  url: https://trust.eql.com/
- type: Compliance
  url: https://trust.eql.com/
- type: StatusPage
  url: https://eql.statuspage.io/
- type: Security
  url: https://www.eql.com/legal/responsible-disclosure-policy
- type: ShopifyApp
  url: https://apps.shopify.com/eql-launches
- type: LLMsTxt
  url: llms/eql-llms.txt
- type: Conformance
  url: conformance/eql-conformance.yml
- type: VulnerabilityDisclosure
  url: security/eql-vulnerability-disclosure.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence