aid: exact-target
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/exact-target.png
name: Exact Target
description: 'ExactTarget was a digital marketing and email-marketing automation SaaS company founded in
  2000 in Indianapolis, Indiana. It built the Fuel developer platform and Interactive Marketing Hub for
  email, mobile, and social campaign automation, went public on the NYSE (ticker ET) in March 2012, and
  was acquired by Salesforce in December 2013 for approximately 2.5 billion dollars. ExactTarget became
  the foundation of Salesforce Marketing Cloud; the exacttarget.com domain now redirects to the Salesforce
  Marketing Cloud email-marketing product and the former developer.exacttarget.com Fuel/Code@ API platform
  (REST and SOAP APIs) has been retired and folded into the Salesforce Marketing Cloud developer surface.
  This profile is retained in the API Evangelist network as a historical/acquired-company record.'
url: https://raw.githubusercontent.com/api-evangelist/exact-target/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Email Marketing
- Marketing Automation
- Digital Marketing
- SaaS
- Acquired
- Salesforce Marketing Cloud
x-status: acquired
x-acquired-by: salesforce
x-successor: salesforce-marketing-cloud
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/exact-target-domain-security.yml
- type: Website
  url: http://www.exacttarget.com/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence