aid: exacttarget
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/exacttarget.png
name: ExactTarget
description: >-
  ExactTarget was an email and digital marketing SaaS company founded in 2000 in
  Indianapolis that IPO'd in 2012 and was acquired by Salesforce in 2013 for
  roughly $2.5 billion. Its "Fuel" developer platform and the ExactTarget API
  (SOAP plus REST, covering email, subscribers, triggered sends, data extensions
  and journeys) became the technical core of what is now the Salesforce Marketing
  Cloud API. The ExactTarget brand and its exacttarget.com domain are fully
  retired: the domain 301-redirects to Salesforce Marketing Cloud, and there is no
  independent ExactTarget developer portal, documentation, or live API surface to
  enrich. This profile is retained as a historical company record; any live API
  work belongs under the Salesforce Marketing Cloud successor.
url: https://raw.githubusercontent.com/api-evangelist/exacttarget/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: salesforce
x-acquired-year: '2013'
x-successor: Salesforce Marketing Cloud
x-domain-redirects-to: https://www.salesforce.com/products/marketing-cloud/
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Email Marketing
- Marketing Automation
- Digital Marketing
- SaaS
- Customer Engagement
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence