aid: ezr
name: EZR
description: 'EZR (上海驿氪 / Shanghai Yike Information Technology) is a Shanghai-based retail
  marketing technology company founded in 2015 that builds SCRM and new-retail CRM software
  for multi-store and chain brands. Its platform combines a Marketing Cloud and in-store
  CRM to deliver omnichannel member management, WeChat mini-program malls, guide (导购)
  distribution and full-staff sales tools, live-streaming commerce, points malls, and
  campaign automation. EZR serves 800+ brands across fashion, beauty, home goods, food,
  and pharmacy, and is backed by Tencent, JD.com, DCM, and Lenovo Star. The company
  advertises an open platform of 100+ APIs covering products, users, transactions, and
  marketing, though it publishes no public developer portal, OpenAPI, or API reference.'
url: https://raw.githubusercontent.com/api-evangelist/ezr/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- dcm-ventures
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://www.ezrpro.com/public/icon.png
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Enterprise
- SCRM
- CRM
- Retail
- Marketing
- WeChat
- E-Commerce
- Loyalty
- China
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.ezrpro.com/
- type: DeveloperPortal
  name: Open Platform (开放接口)
  url: https://www.ezrpro.com/ecology/link
- type: Blog
  name: News Center (新闻中心)
  url: https://www.ezrpro.com/about/news
- type: Support
  name: Contact (联系方式)
  url: https://www.ezrpro.com/contact
- type: PrivacyPolicy
  name: Privacy Policy (隐私政策)
  url: http://www.ezrpro.com/privacy.html
- type: DomainSecurity
  url: security/ezr-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence