slug: facebook-business-manager
provider: Facebook Business Manager
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Telecommunications
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 11
edges:
- tag: Campaigns
  spec_file: facebook-business-manager-campaigns-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.85
  evidence: POST /act_{ad_account_id}/campaigns createCampaign — "Create and manage ad campaigns, analyze
    performance, and automate advertising workflows across Meta platforms"
  reason: Operations create/update advertising campaigns on a paid-social platform — digital marketing
    (paid media) campaign management. Could also read as Demand Generation; digital marketing is the more
    precise fit for paid social advertising.
- tag: Ads
  spec_file: facebook-business-manager-ads-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.82
  evidence: POST /act_{ad_account_id}/ads createAd 'Create an ad'; 'retrieve performance metrics'
  reason: Direct creation and retrieval of ads on Meta platforms — digital marketing / paid media management.
- tag: Ad Sets
  spec_file: facebook-business-manager-ad-sets-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.8
  evidence: POST /act_{ad_account_id}/adsets createAdSet; 'manage budgets and bidding strategies, define
    targeting audiences'
  reason: Ad set creation with budgets, bidding and targeting is core paid-media/digital marketing campaign
    management.
- tag: Ad Creatives
  spec_file: facebook-business-manager-ad-creatives-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.78
  evidence: POST /act_{ad_account_id}/adcreatives createAdCreative 'Create an ad creative'
  reason: Creation and listing of ad creatives for Meta paid campaigns is digital marketing / paid media
    execution.
- tag: Custom Audiences
  spec_file: facebook-business-manager-custom-audiences-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.75
  evidence: POST /act_{ad_account_id}/customaudiences createCustomAudience — "define targeting audiences"
  reason: Creating custom ad audiences for targeting is paid-media/marketing automation targeting. Alternative
    reading is Customer Segmentation Management (BC-420.20), which creates some ambiguity, but the object
    is an advertising targeting audience within the Marketing API.
- tag: Insights
  spec_file: facebook-business-manager-insights-api-openapi.yml
  capability_id: BC-400.50
  capability_id_l1: BC-400
  capability_name: Marketing Operations Management
  confidence: 0.75
  evidence: GET /{campaign_id}/insights getCampaignInsights; "retrieve performance metrics"
  reason: Retrieval of ad account and campaign performance metrics is marketing measurement/performance
    reporting, part of marketing operations.
- tag: Posts
  spec_file: facebook-business-manager-posts-api-openapi.yml
  capability_id: BC-400.70
  capability_id_l1: BC-400
  capability_name: Content Marketing Management
  confidence: 0.75
  evidence: POST /{page_id}/feed createPagePost "Create a page post"; GET /{page_id}/feed getPageFeed
  reason: Creating, updating and publishing posts to a brand's social feed is content marketing publication/distribution
    (also digital/social marketing).
- tag: Ad Accounts
  spec_file: facebook-business-manager-ad-accounts-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.72
  evidence: GET /act_{ad_account_id} getAdAccount 'Get ad account details'; 'Create and manage ad campaigns
    ... across Meta platforms'
  reason: Ad account entity within the Meta Marketing API — paid-media/digital marketing administration.
    Sub-capability slightly ambiguous (operations vs digital marketing).
- tag: Comments
  spec_file: facebook-business-manager-comments-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.7
  evidence: GET /{post_id}/comments getPostComments; POST /{post_id}/comments createComment
  reason: 'Managing comments on social page posts is social media engagement, part of digital/social marketing
    operations. Moderate confidence: could also be construed as customer service on social channels, but
    the spec context is the Marketing/Pages surface.'
- tag: Page Insights
  spec_file: facebook-business-manager-page-insights-api-openapi.yml
  capability_id: BC-400.50
  capability_id_l1: BC-400
  capability_name: Marketing Operations Management
  confidence: 0.7
  evidence: GET /{page_id}/insights getPageInsights — "PageInsightsResponse"
  reason: Page performance analytics for a brand's social presence — marketing measurement. Thin surface
    (single operation) so confidence moderate.
- tag: Pages
  spec_file: facebook-business-manager-pages-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.7
  evidence: GET /{page_id} getPage "Get page details"; POST /{page_id}/subscribed_apps subscribePageApp
  reason: Management of the brand's social business Page (details, app subscription) is social channel
    administration within digital marketing. Partly technical (app subscription), hence moderate confidence.