aid: facebook-lead-ads
name: Facebook Lead Ads
description: >-
  Facebook Lead Ads (part of the Meta Marketing API) lets advertisers create
  instant lead-generation forms on Facebook and Instagram and programmatically
  retrieve the leads captured through those forms. Through the Meta Graph API
  developers can list lead generation forms on a Page, read submitted leads,
  download bulk lead exports, and subscribe to webhooks for real-time lead
  delivery. Authentication uses Page access tokens issued via Facebook Login /
  Meta Business Login with the leads_retrieval, pages_show_list, and
  pages_manage_ads permissions.
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
tags:
  - Advertising
  - Lead Generation
  - Lead Ads
  - Marketing API
  - Facebook
  - Instagram
  - Meta
  - Webhooks
url: >-
  https://raw.githubusercontent.com/api-evangelist/facebook-lead-ads/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-05-11'
specificationVersion: '0.19'
apis:
  - aid: facebook-lead-ads:graph-api
    name: Meta Marketing API - Lead Ads
    description: >-
      Graph API endpoints for managing Facebook and Instagram lead generation
      forms, retrieving captured leads, exporting bulk lead data, and
      subscribing to leadgen webhooks. Authentication uses Page access tokens
      with leads_retrieval, pages_show_list, and pages_manage_ads permissions.
    humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
    baseURL: https://graph.facebook.com
    tags:
      - Lead Ads
      - Lead Generation
      - Marketing API
      - Graph API
      - Webhooks
    properties:
      - type: Documentation
        url: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
      - type: API Reference
        url: https://developers.facebook.com/docs/marketing-api/reference/
      - type: Retrieving Leads
        url: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/retrieving
      - type: Webhooks
        url: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/quickstart-webhook
common:
  - type: Website
    url: https://www.facebook.com/business/ads/lead-ads
  - type: Documentation
    url: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  - type: Developer Portal
    url: https://developers.facebook.com
  - type: Marketing API
    url: https://developers.facebook.com/docs/marketing-api/
  - type: Sign Up
    url: https://developers.facebook.com/async/registration/
  - type: App Dashboard
    url: https://developers.facebook.com/apps/
  - type: Support
    url: https://developers.facebook.com/support/
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com