slug: facebook-lead-ads
provider: Facebook Lead Ads
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Software & Technology
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 4
edges:
- tag: Leadgen Forms
  spec_file: facebook-lead-ads-leadgen-forms-api-openapi.yml
  capability_id: BC-400.40
  capability_id_l1: BC-400
  capability_name: Demand Generation Management
  confidence: 0.85
  evidence: POST /{page-id}/leadgen_forms  createLeadGenForm  Create a lead generation form on a Page
  reason: Creating and listing lead generation forms on a Facebook Page is squarely digital lead-generation
    campaign tooling, matching Demand Generation Management ('Lead generation campaigns, lifecycle marketing').
- tag: Bulk Leads
  spec_file: facebook-lead-ads-bulk-leads-api-openapi.yml
  capability_id: BC-400.40
  capability_id_l1: BC-400
  capability_name: Demand Generation Management
  confidence: 0.78
  evidence: GET /{form-id}/bulk_leads  bulkDownloadLeads  Bulk download leads for a form
  reason: Retrieval of leads captured by Facebook/Instagram lead generation forms. This is the lead-capture
    output of paid demand-generation campaigns, so Demand Generation Management fits; some ambiguity with
    Opportunity & Pipeline Management since the leads then feed CRM.
- tag: Leads
  spec_file: facebook-lead-ads-leads-api-openapi.yml
  capability_id: BC-400.40
  capability_id_l1: BC-400
  capability_name: Demand Generation Management
  confidence: 0.78
  evidence: GET /{form-id}/leads listLeadsForForm 'List leads captured by a form'; 'instant lead-generation
    forms on Facebook and Instagram'
  reason: Operations retrieve leads captured by paid lead-generation ad forms — this is lead generation
    campaign output, i.e. demand generation marketing, not CRM master data or technical plumbing.
- tag: Meta Marketing API Lead Ads
  spec_file: facebook-lead-ads-meta-marketing-api-lead-ads-api-openapi.yml
  capability_id: BC-400.40
  capability_id_l1: BC-400
  capability_name: Demand Generation Management
  confidence: 0.75
  evidence: GET /{form-id} getLeadGenForm 'Get a lead generation form'; GET /{lead-id} getLead 'Get a
    single lead'; schema 'Lead'
  reason: Despite the awkward tag name, the operations read lead-generation forms and individual captured
    leads from Meta ad campaigns — demand generation / lead capture.