generated: '2026-08-14'
method: searched
source: https://developers.facebook.com/docs/graph-api/overview/access-levels
also:
  - https://developers.facebook.com/docs/marketing-api/get-started
  - https://developers.facebook.com/docs/graph-api/overview/rate-limiting/
note: >-
  Meta publishes NO priced plans for the Marketing API / Graph API. There is no API price
  list, no metered API billing and no paid API tier — you pay Meta for the ADS, not for the
  API calls that manage them. What Meta publishes instead is an ACCESS-LEVEL ladder, and
  that ladder is what actually gates a developer, so it is captured here as the plan
  structure. The levels are not billing tiers; they are review/verification gates, and the
  level you sit at changes your rate-limit formula (see rate-limits/, where
  ads_api_access_tier is reported back on X-Business-Use-Case-Usage as
  development_access / standard_access).
pricing_model: no-charge-for-api-access
currency: null
plan_count: 0
plan_count_note: >-
  Zero priced plans. The three entries below are ACCESS LEVELS, recorded because they are
  the real gate on this API — they are not purchasable and carry no price.
access_levels:
  - name: Development Access
    price: 0
    gate: Automatic for a newly created app, before App Review.
    who_can_be_called_for: App users who have a role on the app (admins, developers, testers).
    quota_signal: 'ads_api_access_tier: development_access'
    note: >-
      Development-mode app users can access leads submitted by someone with a role in that
      same app — this is how lead ads are tested without a live campaign.
  - name: Standard Access
    price: 0
    gate: >-
      Automatically approved for all new Business, Consumer and Gaming apps, for every
      permission and feature available to that app type.
    who_can_be_called_for: >-
      "Permissions with Standard Access can only be requested from app users who have a
      role on the requesting app."
    quota_signal: 'ads_api_access_tier: standard_access'
    lead_ads_quota_example: Ads Management = 300 + 40 * active ads calls/hour.
  - name: Advanced Access
    price: 0
    gate: >-
      Business Verification, plus App Review of the individual permission or feature.
      For lead ads the permissions submitted for review are leads_retrieval and
      pages_manage_ads.
    who_can_be_called_for: >-
      "Permissions with Advanced Access can be requested from any app user, and features
      with Advanced Access are active for all app users."
    lead_ads_quota_example: Ads Management = 100000 + 40 * active ads calls/hour.
    note: >-
      "Restoring Advanced Access to permissions and features does not require re-review."
      Downgrading to Standard disables the permission for users without an app role.
prerequisites:
  - An active Meta ad account (which is where billing for advertising actually happens).
  - A registered Meta Developer account and a created app.
  - Page Admin access, or flexible permissions, on the Page that owns the lead form.
billing_note: >-
  Advertising spend is billed against the ad account and is out of scope for this artifact —
  it is not an API plan. https://www.facebook.com/business/help/915885887059947
signup: https://developers.facebook.com/async/registration/
app_review: https://developers.facebook.com/docs/app-review