specification: FinOps Framework
specificationVersion: '1.0'
provider: Fathom Analytics
providerId: fathom
created: '2026-06-12'
modified: '2026-06-12'
url: https://usefathom.com/pricing

billingModel: subscription
description: >
  Fathom Analytics uses a tiered monthly or annual subscription model priced
  by monthly pageview volume. All plans include API access, up to 50 sites,
  event tracking, and forever data retention. There are no per-API-call or
  usage-based charges beyond the pageview tier selection. Annual billing
  provides approximately 17% savings versus monthly. API requests count against
  the monthly pageview quota, so heavy API usage should be factored into tier
  selection.

focusColumns:
  - ChargeType: Usage
  - ServiceName: Fathom Analytics
  - ServiceCategory: Analytics
  - BillingCurrency: USD
  - BillingPeriod: Monthly or Annual
  - PricingUnit: Pageviews per month

meters:
  - name: Monthly Pageviews
    description: >
      Total pageviews tracked across all sites in the account per billing
      month. API requests that retrieve data also count toward this meter.
      Exceeding the plan limit may trigger a plan upgrade prompt.
    unit: pageviews
    granularity: monthly
    tiers:
      - upTo: 100000
        price: 15.00
        currency: USD
        billingPeriod: month
      - upTo: 200000
        price: 25.00
        currency: USD
        billingPeriod: month
      - upTo: 500000
        price: 45.00
        currency: USD
        billingPeriod: month
      - upTo: 1000000
        price: 60.00
        currency: USD
        billingPeriod: month
      - upTo: 2000000
        price: 100.00
        currency: USD
        billingPeriod: month
      - upTo: 5000000
        price: 140.00
        currency: USD
        billingPeriod: month
      - upTo: 10000000
        price: 200.00
        currency: USD
        billingPeriod: month
      - upTo: 15000000
        price: 290.00
        currency: USD
        billingPeriod: month
      - upTo: 20000000
        price: 380.00
        currency: USD
        billingPeriod: month
      - upTo: 25000000
        price: 470.00
        currency: USD
        billingPeriod: month
      - upTo: -1
        price: 0.00
        currency: USD
        billingPeriod: month
        notes: Contact sales for custom enterprise pricing above 25M pageviews

principles:
  - name: Visibility
    description: >
      Fathom provides straightforward, predictable pricing tied solely to
      monthly pageview volume. There are no hidden fees, per-seat charges,
      or metered API call costs. The pricing page at usefathom.com/pricing
      clearly lists all tier thresholds and prices, enabling organizations
      to forecast costs accurately based on expected traffic.
    actions:
      - Monitor monthly pageview consumption in the Fathom dashboard
      - Track API request volume as API calls count against pageview quota
      - Review the changelog at usefathom.com/changelog for plan changes
      - Use the status page at status.usefathom.com/ to monitor uptime

  - name: Optimization
    description: >
      Organizations can optimize Fathom spend by selecting the appropriate
      pageview tier, switching to annual billing for 17% savings, and
      managing API request frequency (especially aggregation queries) to
      avoid unnecessary pageview quota consumption. Downgrades and upgrades
      are available at any time with no contracts or penalties.
    actions:
      - Choose annual billing to save approximately 17% vs monthly
      - Right-size the pageview tier based on actual traffic analytics
      - Limit high-frequency polling of aggregation and current_visitors
        endpoints to reduce unnecessary pageview quota usage
      - Use cursor-based pagination efficiently to minimize API call volume
      - Contact support@usefathom.com to discuss custom rate limits if
        standard tiers are insufficient