vocabulary: - term: site definition: > A website registered in Fathom Analytics. Each site has a unique tracking code snippet embedded on web pages and acts as the container for all pageview and event data. type: resource - term: event definition: > A named custom action tracked on a site, such as a button click or form submission. Events support conversion and value tracking beyond standard pageviews. type: resource - term: milestone definition: > A date-stamped annotation added to a site's analytics timeline to mark significant business or content events for reference when reviewing historical data. type: resource - term: account definition: > The Fathom user account under which sites, API keys, and billing are managed. type: resource - term: pageview definition: > A recorded visit to a URL on a tracked site. The fundamental unit of Fathom analytics data, stored without any personally identifiable information or cookies. type: concept - term: visits definition: > The number of unique sessions on a site within the queried period. type: metric - term: uniques definition: > The count of unique visitors during the queried period, identified by non-tracking heuristics rather than cookies. type: metric - term: bounce_rate definition: > The proportion of visits where a visitor viewed only one page and left without further interaction, expressed as a decimal (e.g. 0.42 = 42%). type: metric - term: avg_duration definition: > The average time in seconds visitors spent on a page or site during the queried period. type: metric - term: conversions definition: > The total number of times a tracked event was fired during the queried period. type: metric - term: unique_conversions definition: > The number of distinct visitors who triggered a tracked event at least once during the queried period. type: metric - term: aggregation definition: > A summary report combining multiple analytics metrics, optionally grouped by time period or dimension fields such as pathname, country, browser, or UTM parameters. type: concept - term: date_grouping definition: > The time granularity used to bucket aggregation results: hour, day, month, or year. type: parameter - term: field_grouping definition: > A dimension by which aggregation results are broken down, such as hostname, pathname, referrer_hostname, browser, country_code, city, device_type, or operating_system. type: parameter - term: cursor_pagination definition: > The pagination mechanism used by list endpoints. Clients pass starting_after or ending_before cursor values (resource IDs) to navigate forward or backward through result sets. type: concept - term: bearer_token definition: > The authentication credential passed in the Authorization header as "Bearer ". Tokens are generated in the Fathom account settings and can be scoped to admin access, all sites, or individual sites. type: concept - term: sharing definition: > The dashboard visibility setting for a site. Values are "none" (private, no sharing), "private" (password-protected shared link), and "public" (publicly accessible dashboard). type: property - term: current_visitors definition: > A real-time count of visitors active on a site at the moment of the API request, optionally broken down by page and referrer. type: concept