aid: finaeo
url: https://raw.githubusercontent.com/api-evangelist/finaeo/refs/heads/main/apis.yml
name: Finaeo
kind: company
description: Finaeo Inc. is a Toronto-based Canadian insurtech operating a digital
  marketplace that connects life insurance carriers, independent brokers and their
  clients. Its platform gives independent life brokers a product marketplace across
  carriers and hundreds of products, side-by-side product comparison and quoting, a
  place-a-policy checkout flow with selected carriers, a white-labeled client portal
  with digital onboarding and custom Financial Needs Assessments, contact and document
  management, broker landing pages, and team and distributor white-label offerings.
  Its home market is Canada, with expansion into the United States through IMO and
  broker-agency partnerships. Line of business is life insurance distribution — Finaeo
  is a distribution and agency technology vendor, not a risk carrier. Its API posture
  is honestly one of absence — Finaeo publishes no public developer portal, no API
  reference, no downloadable OpenAPI or Swagger, and no SDK. No developer, docs or
  api subdomain resolves in DNS, and a sweep of 2,840 archived first-party URLs turns
  up no developer surface at all. Finaeo's own carrier marketing explicitly positions
  its integration story against APIs, describing a "no-code toolkit to digitize
  products, configure applications, and launch custom workflows" that works "without
  the need for bulky APIs." The only documented carrier integration is a bilateral,
  partner-negotiated data handoff (Empire Life Fast & Full Life Application, 2021).
  Everything else sits behind a broker login or a book-a-demo form, making Finaeo a
  partner-gated, no-public-API provider.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Insurance
- Canada
- Life Insurance
- Insurtech
- Broker
- Agency Management
- Marketplace
- Distribution
- Quoting
- Policy Administration
created: '2026-07-25'
modified: '2026-07-25'
specificationVersion: '0.19'
apis: []
common:
- type: DomainSecurity
  url: security/finaeo-domain-security.yml
- type: Website
  url: https://www.finaeo.com/
- type: Login
  url: https://www.finaeo.com/login/
- type: SignUp
  url: https://www.finaeo.com/signup/
- type: Pricing
  url: https://www.finaeo.com/pricing/
- type: Blog
  url: https://www.finaeo.com/blog/
- type: Security
  url: https://www.finaeo.com/security/
- type: TermsOfService
  url: https://www.finaeo.com/terms-of-use/
- type: PrivacyPolicy
  url: https://www.finaeo.com/privacy-policy/
- type: Marketplace
  url: https://www.finaeo.com/marketplace/
- type: ClientPortal
  url: https://www.finaeo.com/client-portal/
- type: Support
  url: https://www.finaeo.com/contactus/
- type: Demo
  url: https://www.finaeo.com/book-a-demo/
- type: ContactSales
  url: https://www.finaeo.com/contact-sales/
- type: Tutorials
  url: https://www.finaeo.com/tutorials/
- type: About
  url: https://www.finaeo.com/who-we-are/
- type: Newsroom
  url: https://www.finaeo.com/who-we-are/newsroom/
- type: WhitePapers
  url: https://www.finaeo.com/white-papers/
- type: Videos
  url: https://www.finaeo.com/videos/
- type: LLMsTxt
  url: llms/finaeo-llms.txt
- type: Packages
  url: packages/finaeo-packages.yml
- type: Conformance
  url: conformance/finaeo-conformance.yml
- type: Lifecycle
  url: lifecycle/finaeo-lifecycle.yml
- type: GitHubOrganization
  url: https://github.com/FinaeoInc
- type: LinkedIn
  url: https://www.linkedin.com/company/finaeo
- type: X (Twitter)
  url: https://twitter.com/finaeohq
- type: YouTube
  url: https://www.youtube.com/channel/UCe3BqBc3dM93Nr7irYMkFEw
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com