generated: '2026-08-12'
method: searched
source: >-
  https://www.fireflyon.com/sitemap.xml (HTTP 200), https://www.fireflyon.com/status (HTTP 404),
  DNS lookup of status.fireflyon.com (NXDOMAIN),
  https://fireflyon.statuspage.io/ (HTTP 302 to www.statuspage.io — unclaimed subdomain, not a Firefly page),
  https://www.fireflyon.com/advertising-terms-and-conditions (HTTP 200)
description: >-
  Firefly publishes no API lifecycle surface. There is no version scheme, no deprecation
  policy, no Sunset/Deprecation header practice, no changelog and no status page. This
  follows from the same root fact recorded in x-coverage: Firefly ships no public API
  and no developer site, so there is nothing to version or deprecate publicly. The file
  records the measured absences so a later round can detect the moment any of them
  appear.
versioning:
  scheme: null
  mechanism: null
  docs: null
  notes: >-
    No versioning policy is published. The advertiser-dashboard gateway
    app-gw.api.fireflyon.com exposes no version prefix that can be read anonymously —
    /v1/openapi.json 404s exactly like every other path.
deprecation:
  policy_url: null
  changelog: null
  sunset_header: false
  deprecation_header: false
  rfc8594: false
  notes: >-
    No deprecation or sunset policy is published. No `Deprecation` pointer is emitted in
    apis.yml.
sla:
  url: null
  public_uptime_target: null
  notes: >-
    No uptime commitment is published. The advertising terms and conditions at
    https://www.fireflyon.com/advertising-terms-and-conditions govern media delivery, not
    API or platform availability.
status_page: null
status_page_notes: >-
  status.fireflyon.com is NXDOMAIN and https://www.fireflyon.com/status returns 404. Both
  fireflyon.statuspage.io and firefly.statuspage.io 302 to https://www.statuspage.io/,
  which is Atlassian's response for an unclaimed subdomain, not a Firefly status page —
  recorded here so a later round does not mistake the wildcard DNS answer for a hit. No
  `StatusPage` pointer is emitted.
changelog: null
changelog_notes: >-
  No dated changelog or release-notes page exists. https://www.fireflyon.com/blog and
  https://www.fireflydooh.com/articles are marketing and press archives, not product
  change records, and neither is versioned.
deprecated_products: []
company_lifecycle_events:
  note: >-
    Corporate rather than API lifecycle, captured from Firefly's own press archive because
    it explains the shape of the estate (multiple brand domains, an acquired UK business).
  events:
  - date: '2020'
    event: Acquisition of Curb Taxi Media.
    source: https://www.fireflydooh.com/articles/firefly-supercharges-out-of-home-advertising-network-through-acquisition-of-curb-taxi-media-8t9fx
  - event: Acquisition of Ubiquitous, the UK's leading taxi OOH advertising company; Firefly's UK entry.
    source: https://www.fireflyon.com/blog/firefly-launches-in-the-uk-through-the-acquisition-of-uks-leading-taxi-ooh-advertising-company-ubiquitous
  - event: Launch in Mexico, extending the network into Latin America.
    source: https://www.fireflyon.com/blog/firefly-launches-in-mexico-pioneering-the-future-of-out-of-home-across-latin-america
x-evidence:
  fetched: '2026-08-12'
  probes:
  - url: https://www.fireflyon.com/status
    status: 404
  - url: https://fireflyon.statuspage.io/
    status: 302
    note: redirects to https://www.statuspage.io/ — unclaimed subdomain.
  - url: https://www.fireflyon.com/sitemap.xml
    status: 200
    note: 90 URLs; no changelog, release-notes, status or versioning page among them.