# Firefly

> Firefly Systems Inc. is a moving out-of-home (mOOH) advertising network that turns
> taxis, rideshare vehicles and other mobility assets into digital and static advertising
> surfaces. Its GPS-connected screens deliver geo-targeted, contextual and programmatic
> digital out-of-home (DOOH) campaigns with tracking, attribution and measurement across
> major US markets and several other countries.

GENERATED FILE — NOT PUBLISHED BY FIREFLY. Firefly serves no /llms.txt on any of its
hosts (www.fireflyon.com 404, auth.fireflyon.com 404, app-gw.api.fireflyon.com 404,
www.fireflydooh.com 404, all checked 2026-08-12). This file was generated by API
Evangelist from this repository's apis.yml and its probed artifacts, so an agent asking
"what can I integrate with at Firefly?" gets an accurate answer instead of nothing.

Method: generated. Source: all/firefly/apis.yml plus the probe artifacts listed below.
Generated: 2026-08-12.

## The short answer for agents

Firefly publishes **no public API**. There is no developer portal, no API reference, no
OpenAPI/Swagger document, no GraphQL endpoint, no MCP server, no A2A agent card, no
webhooks and no SDK on any package registry. Do not attempt to construct calls against
Firefly — there is no published contract to call. Buying Firefly media programmatically
is done through third-party DOOH supply-side platforms, not through a Firefly endpoint.

## Company

- [Firefly](https://www.fireflyon.com): Primary marketing site. Products: digital and
  static car tops, full and partial car wraps, in-car TaxiTV, around-car activations,
  experiential LED and hologram trucks.
- [Firefly DOOH](https://www.fireflydooh.com): Second Firefly-operated Squarespace site,
  carrying the same product story plus the press archive.
- [Blog](https://www.fireflyon.com/blog): Product and campaign posts.
- [Press archive](https://www.fireflydooh.com/articles): Dated announcements including
  funding, acquisitions and the programmatic launches.
- [Contact](https://www.fireflyon.com/contact): The only commercial route; there is no
  self-serve signup and no published pricing.
- [Help center](https://support.fireflyon.com/hc/en-us): Zendesk help center
  (fireflytechnologies.zendesk.com). Public categories are driver-facing, not developer-facing.

## How Firefly is actually integrated with

- Programmatic supply is transacted through third-party DOOH SSPs. Firefly's own
  [advertising solutions page](https://www.fireflyon.com/advertising-solutions) names
  Place Exchange, Vistar Media, Hivestack and Broadsign, and describes Programmatic
  Guaranteed and open-marketplace deals. Firefly has also announced a VIOOH integration.
  The OpenRTB contract a buyer integrates against belongs to those platforms.
- Firefly operates a "Firefly Mediation Server" that sends bid requests to Vistar, Place
  Exchange, Hivestack, Adomni and Magnite and runs a header-bidding auction over the
  responses. It is an internal server-to-server component; no schema or endpoint for it
  is published.
- Programmatic and technical inquiries go to programmatic@fireflyon.com.

## What Firefly does serve that is machine-readable

- [OpenID Connect discovery](https://auth.fireflyon.com/.well-known/openid-configuration):
  HTTP 200. The Auth0 custom-domain tenant behind Firefly's advertiser dashboard. Saved
  verbatim in this repo at `well-known/firefly-openid-configuration.json`.
- [OAuth 2.0 authorization server metadata](https://auth.fireflyon.com/.well-known/oauth-authorization-server):
  HTTP 200, RFC 8414, byte-identical to the OIDC document.
- That is the complete list. It covers signing in to a Firefly advertiser account; it
  does not describe any Firefly resource API.

## Applications (login required, no public API)

- [Advertiser dashboard](https://app.fireflyon.com): React SPA behind Auth0. Real-time
  campaign locations and heat maps across 14 markets. `dashboard.` `suite.` `campaign.`
  and `reporting.fireflyon.com` all resolve here.
- Its private gateway is `https://app-gw.api.fireflyon.com` (audience
  `https://gw.fireflyon.com`). Every unauthenticated path returns 404 text/plain.
- [Ad-ops "Geometrics" app](https://adops.fireflyon.com): internal ad-operations SPA.

## Artifacts in this repository

- `well-known/firefly-well-known.yml`: full /.well-known probe across every Firefly host,
  including the soft-404 hosts that must not be counted as hits.
- `authentication/firefly-authentication.yml`: the OIDC/OAuth profile, probed.
- `scopes/firefly-scopes.yml`: the 14 published scopes — all standard OIDC/Auth0 identity
  scopes; zero Firefly product scopes.
- `conformance/firefly-conformance.yml`: standard-by-standard conformance with evidence.
- `security/firefly-domain-security.yml`: TLS/HSTS/DNSSEC/SPF/DMARC probe.
- `lifecycle/firefly-lifecycle.yml`: measured absence of versioning, deprecation, changelog
  and status page.
- `plans/firefly-plans-pricing.yml`: plan_count 0 — contact-sales only.
- `rate-limits/firefly-rate-limits.yml`: limit_count 0 — nothing published or observable.

## Not present (checked 2026-08-12, all 404)

OpenAPI · GraphQL · AsyncAPI · webhooks · MCP server · A2A agent card · llms.txt ·
security.txt · api-catalog · ai-plugin.json · status page · changelog · pricing page ·
first-party SDK on npm/PyPI · public Postman collection · public GitHub organization.

Note for disambiguation: several unrelated companies use the name Firefly and DO publish
APIs — Adobe Firefly (developer.adobe.com), Firefly.ai (docs.firefly.ai), Fireflies.ai
(docs.fireflies.ai) and Firefly III (api-docs.firefly-iii.org). None of them is this
company. This profile covers only Firefly Systems Inc., fireflyon.com.