aid: firstcry name: FirstCry description: 'FirstCry (operated by Brainbees Solutions Ltd) is India''s largest omnichannel retailer of baby, kids, and maternity products, founded in 2010 by Supam Maheshwari and Amitava Saha and headquartered in Pune, India. It sells apparel, footwear, toys, diapers, feeding and nursery gear, and personal-care products across its website, mobile apps, and a large network of physical stores, alongside in-house brands such as BabyHug. The company is backed by SoftBank Vision Fund and listed publicly on the NSE and BSE in 2024. FirstCry publishes no public developer API or developer portal; this profile captures the company''s public web, policy, and security-disclosure surface for the API Evangelist network.' accessModel: pricing: unknown onboarding: unknown trial: false try_now: false public: false label: Unknown confidence: low source: [] generated: '2026-07-22' method: derived image: https://cdn.fcglcdn.com/brainbees/images/n/fc_logo.png url: https://raw.githubusercontent.com/api-evangelist/firstcry/refs/heads/main/apis.yml x-type: company x-source: vc-portfolio x-backed-by: - softbank-vision-fund x-tier: stub x-tier-reason: portfolio-lead specificationVersion: '0.20' created: '2026-07-17' modified: '2026-07-19' tags: - Company - Consumer - Retail - E-Commerce - Baby - Kids - Maternity - Omnichannel - India apis: [] common: - type: Website url: https://www.firstcry.com/ - type: Support url: https://www.firstcry.com/faq - type: Support name: Contact Us url: https://www.firstcry.com/contactus - type: PrivacyPolicy url: https://www.firstcry.com/privacypolicy - type: TermsOfService url: https://www.firstcry.com/termsofuse - type: Security url: https://www.firstcry.com/policy/responsible-vulnerability-disclosure - type: DomainSecurity url: security/firstcry-domain-security.yml - type: VulnerabilityDisclosure url: security/firstcry-vulnerability-disclosure.yml maintainers: - FN: Kin Lane email: kin@apievangelist.com - FN: APIs.json email: info@apis.io x-enrichment: date: '2026-07-19' status: backfilled pass: local-v1 note: backfilled from .gitignore signal + verified work evidence