specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Fourthwall
providerId: fourthwall
created: '2026-07-01'
modified: '2026-07-01'
reconciled: false
tags:
- Creator Commerce
- Ecommerce
- Merch
- Memberships
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Fourthwall spend. Unlike usage-metered API platforms,
  Fourthwall does not bill for API calls - the Storefront API and Platform
  (Open) API are free with a shop. Cost is driven by commerce: the flat base
  cost of physical products fulfilled from Fourthwall's catalog (deducted from
  the selling price at order time, with the creator keeping 100% of the set
  margin), percentage fees on digital products and memberships, standard
  payment-processing fees, and an optional flat Fourthwall Pro subscription.
  Net creator revenue is the difference between the selling price and these
  costs.
notes: >-
  Fee percentages, base costs, and the Pro price change over time; verify
  against the Fourthwall pricing/FAQ pages during reconciliation.
sources:
- https://fourthwall.com/faq
- https://docs.fourthwall.com
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Fourthwall
serviceCategory: Commerce and Creator Economy
billingModel:
  pricingCategory: Usage-Based
  billingFrequency: Per Transaction
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Purchase
  - Adjustment
focusColumns:
  ServiceName: Fourthwall
  ServiceCategory: Commerce and Creator Economy
  ProviderName: Fourthwall
  PublisherName: Fourthwall
  InvoiceIssuerName: Fourthwall
  BillingCurrency: USD
  ChargeCategory: Usage
  PricingCategory: Usage-Based
meters:
- name: catalog_product_base_cost
  description: Flat base cost of physical products fulfilled from Fourthwall's catalog, charged per item at order time.
  unit: items
  aggregation: sum
  dimensions:
  - shop
  - product
- name: digital_product_fee
  description: Percentage fee on digital product sales (Free plan; waived/reduced on Pro).
  unit: sales
  aggregation: sum
  dimensions:
  - shop
  - product
- name: membership_fee
  description: Percentage fee on membership subscription revenue.
  unit: sales
  aggregation: sum
  dimensions:
  - shop
  - tier
- name: payment_processing_fee
  description: Standard payment-processor fee (percentage plus per-transaction flat fee).
  unit: transactions
  aggregation: sum
  dimensions:
  - shop
- name: pro_subscription
  description: Optional flat monthly/annual Fourthwall Pro subscription.
  unit: subscription
  aggregation: sum
  dimensions:
  - shop
- name: api_usage
  description: Storefront API and Platform (Open) API usage - included at no charge; tracked only against rate limits.
  unit: requests
  aggregation: sum
  dimensions:
  - shop
  - api
principles:
- name: Visibility
  description: Pull orders, donations, and payout transactions via the Platform API to reconcile base costs, fees, and net revenue per product and per shop.
- name: Allocation
  description: Tag revenue and costs by product, collection, and membership tier to see margin contribution by line.
- name: Optimization
  description: Set selling-price margins deliberately above base cost; evaluate self-sourced products (no product fee) and the Pro plan where its fee waivers exceed its subscription cost.
- name: Accountability
  description: Review payout transactions and per-product margins on a regular cadence against revenue targets.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com