slug: freewheel-media
provider: FreeWheel Media
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Media, Entertainment & Telecom Content
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 9
edges:
- tag: Demand Creative Management API V1
  spec_file: freewheel-media-demand-creative-management-api-v1-api-openapi.yml
  capability_id: BC-3760.40
  capability_id_l1: BC-3760
  capability_name: Ad Trafficking & Operations
  confidence: 0.88
  evidence: POST /accounts/{account_id}/deal_assignments  AssignACreativeToADeal; 'Retrieve All Creatives'
  reason: Explicit creative lifecycle plus assignment of creatives to deals — creative onboarding and
    ad decisioning setup, i.e. Ad Trafficking & Operations.
- tag: Creative Asset
  spec_file: freewheel-media-creative-asset-api-openapi.yml
  capability_id: BC-3760.40
  capability_id_l1: BC-3760
  capability_name: Ad Trafficking & Operations
  confidence: 0.8
  evidence: POST /creative_asset  creativeasset-post
  reason: Creation and retrieval of advertising creative assets on an ad platform is creative onboarding
    within Ad Trafficking & Operations, not general media asset management of programme content.
- tag: Deal Sync API
  spec_file: freewheel-media-deal-sync-api-api-openapi.yml
  capability_id: BC-3760.30
  capability_id_l1: BC-3760
  capability_name: Programmatic Sales Management
  confidence: 0.78
  evidence: model.DemandDeal, model.DemandSeat, model.BuyerStatus; PATCH /deals/{id} 'Update Buyer Status
    for Deals'
  reason: Demand-side deals with seats, pacing, budgets and buyer status are programmatic marketplace
    deal objects, matching Programmatic Sales Management.
- tag: Campaign
  spec_file: freewheel-media-campaign-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.75
  evidence: POST /campaign  campaign-post; GET /campaign; vendor is 'an advertising technology platform
    ... media buying'
  reason: Campaign CRUD on an ad-tech media-buying platform is advertising campaign management, which
    sits under digital/paid media marketing. Could arguably be demand generation, so L2 confidence is
    tempered.
  recovered_from: sweep-20260829T005356Z-edges.json
- tag: Creative Approval Queue
  spec_file: freewheel-media-creative-approval-queue-api-openapi.yml
  capability_id: BC-3760.40
  capability_id_l1: BC-3760
  capability_name: Ad Trafficking & Operations
  confidence: 0.75
  evidence: GET /creative_approval_queue  creativeapprovalqueue-get
  reason: On an ad-tech platform, a creative approval queue is the review/onboarding step for ad creatives
    before trafficking, which sits in Ad Trafficking & Operations ('onboarding of creatives'). Only one
    GET operation, so some thinness.
- tag: Creative Line Item
  spec_file: freewheel-media-creative-line-item-api-openapi.yml
  capability_id: BC-3760.40
  capability_id_l1: BC-3760
  capability_name: Ad Trafficking & Operations
  confidence: 0.75
  evidence: POST /creative_line_item, PUT /creative_line_item
  reason: Associates creatives with campaign line items — the core assignment/trafficking step of ad operations.
- tag: Segments
  spec_file: freewheel-media-segments-api-openapi.yml
  capability_id: BC-420.20
  capability_id_l1: BC-420
  capability_name: Customer Segmentation Management
  confidence: 0.75
  evidence: audience-management-api; 'List Segments by Data Provider' and 'Filter Segment Searches'
  reason: The spec is explicitly an audience-management API listing segments by data provider, i.e. management
    of audience segments for targeting, which realises Customer Segmentation Management.
  recovered_from: sweep-20260829T005356Z-edges.json
- tag: Creative
  spec_file: freewheel-media-creative-api-openapi.yml
  capability_id: BC-3760.40
  capability_id_l1: BC-3760
  capability_name: Ad Trafficking & Operations
  confidence: 0.72
  evidence: POST /creative  creative-post  creative
  reason: Management of ad creatives in the FreeWheel ad platform, matching "Onboarding of creatives,
    ad decisioning and insertion" in Ad Trafficking & Operations. Confidence tempered because the spec
    provides no schemas or descriptions.
- tag: Creative Bulk Upload
  spec_file: freewheel-media-creative-bulk-upload-api-openapi.yml
  capability_id: BC-3760.40
  capability_id_l1: BC-3760
  capability_name: Ad Trafficking & Operations
  confidence: 0.72
  evidence: POST /creative_bulk_upload  creativebulkupload-post
  reason: Bulk ingest of ad creatives into the ad server; the business function is creative onboarding
    for trafficking, though 'bulk upload' is partly plumbing.