specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Freshpaint
providerId: freshpaint
created: '2026-06-25'
modified: '2026-06-25'
reconciled: false
tags:
- Customer Data Platform
- Event Tracking
- Healthcare
- HIPAA
- Privacy
- Analytics
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Freshpaint spend. Freshpaint is a sales-led healthcare
  privacy / customer-data platform priced by data volume (monthly tracked
  users / events), implementation complexity, and activation needs rather
  than published per-unit rates. The primary cost driver is the volume of
  events ingested through the HTTP API and SDKs and fanned out to
  destinations. Specific rates are quoted by sales and are not reconciled.
notes: >-
  No public per-unit pricing is published; meters below describe the likely
  cost drivers (tracked users, events, destinations) for allocation and
  optimization. Verify against a Freshpaint contract during reconciliation.
sources:
- https://www.freshpaint.io/pricing
- https://www.freshpaint.io/contact-sales
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Freshpaint
serviceCategory: Analytics
billingModel:
  pricingCategory: Subscription
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Purchase
focusColumns:
  ServiceName: Freshpaint
  ServiceCategory: Analytics
  ProviderName: Freshpaint
  PublisherName: Freshpaint
  InvoiceIssuerName: Freshpaint
  BillingCurrency: USD
  ChargeCategory: Usage
  PricingCategory: Subscription
meters:
- name: monthly_tracked_users
  description: Unique users tracked per month, a primary subscription sizing driver.
  unit: tracked_users
  aggregation: max
  dimensions:
  - account
  - environment
- name: events
  description: Events ingested via the HTTP API and SDKs and routed to destinations.
  unit: events
  aggregation: sum
  dimensions:
  - account
  - environment
  - event
- name: destinations
  description: Number of active destinations data is fanned out to.
  unit: destinations
  aggregation: max
  dimensions:
  - account
  - environment
principles:
- name: Visibility
  description: Track monthly tracked users and event volume per environment against the contracted plan.
- name: Allocation
  description: Use separate environments / tokens per property or team and map to internal cost centers.
- name: Optimization
  description: Filter unnecessary events and limit destination fan-out with $options to control volume-based costs.
- name: Accountability
  description: Assign owners per environment and review tracked-user and event volume against budget and contract terms.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com