aid: freshplum
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/freshplum.png
name: Freshplum
description: >-
  Freshplum was a San Francisco data-science startup (founded 2010) that built
  cloud-based predictive analytics for e-commerce, gauging online shopper
  behavior in real time to surface personalized promotional offers and discounts
  to visitors who might otherwise abandon a purchase. During its private alpha it
  was already processing over 10M requests a day. Freshplum raised roughly $1.7M
  from investors including DCVC and GV (Google Ventures) before being acquired by
  ad-targeting company TellApart in July 2014 (TellApart was in turn acquired by
  Twitter in 2015). The company is defunct: it ships no live product, developer
  portal, documentation, or public API, and the freshplum.com domain is now a
  parked listing offered for sale via Afternic. This profile is retained as a
  historical/portfolio record; there is no API surface to enrich.
url: https://raw.githubusercontent.com/api-evangelist/freshplum/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- dcvc
- gv
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-detail: Acquired by TellApart in July 2014; domain parked/for-sale (Afternic); no live API surface.
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Analytics
- Predictive Analytics
- E-Commerce
- Personalization
- Pricing
- Data Science
- Acquired
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: nochange
  artifacts_added: 0
  pass: local-v1