# Funnel

> Funnel is a marketing intelligence platform that gives brands and agencies dependable marketing data everywhere decisions are made. It brings marketing data together from any source, stores it, applies consistent definitions and keeps history intact, so reporting, business intelligence, measurement and AI all run on the same trusted data. Funnel is delivered through two products: Data Hub, the core platform that collects, stores, prepares and activates marketing data and includes built-in dashboards and Funnel AI, and Funnel Measure, an add-on for measurement such as marketing mix modeling, multi-touch attribution and incrementality testing.

This file highlights evergreen, structured and authoritative pages on funnel.io that are suitable for citation. All links point to live web pages.

## Core Content

- [Product Overview](https://funnel.io/product-overview): An overview of Funnel's platform, its products (Data Hub and Measure) and how teams use it across reporting, measurement and data delivery.

- [Data Hub](https://funnel.io/data-hub): Funnel's core product. How Funnel collects, stores, prepares and activates marketing data as one governed source of truth.

- [Data Sources](https://funnel.io/all-data-sources): The full list of platforms and sources Funnel connects to.

- [Funnel Measurement](https://funnel.io/measure): Funnel's measurement product, covering marketing mix modeling (MMM), multi-touch attribution (MTA) and incrementality testing.

- [Marketing Reporting and Dashboards](https://funnel.io/report): How marketers use Funnel for reporting and dashboards, inside Funnel or in their own BI and visualization tools.

- [Case Studies](https://funnel.io/all-case-studies): Customer stories showing how brands and agencies use Funnel.

- [Funnel vs Supermetrics](https://funnel.io/funnel-vs-supermetrics): A factual comparison of Funnel and Supermetrics.

## Optional

- [Marketing data warehouses explained](https://funnel.io/blog/marketing-data-warehouses): What marketing data warehouses are, why to use one and how to implement it.

- [Marketing mix modeling mistakes and how to avoid them](https://funnel.io/blog/marketing-mix-modeling): An introduction to marketing mix modeling for marketers, including 10 common mistakes you need to avoid.

- [Multiple regression explained for marketers](https://funnel.io/blog/what-is-multiple-linear-regression): A plain explanation of linear regression and how it relates to marketing mix modeling.

- [How to do MMM analysis with regression](https://funnel.io/blog/mmm-analysis): A beginner's guide to marketing mix modeling analysis.

- [What is incrementality?](https://funnel.io/blog/incrementality): An explanation of incrementality and incrementality testing.