generated: '2026-08-12'
method: searched
source: https://funnel.io/pricing
http_status: 200
plan_count: 3
currency: USD
billing_period: month
billing_note: Listed monthly prices are "starts from", billed annually.
model:
  type: plan-plus-capacity
  detail: >-
    Funnel prices in two components: the PLAN, which decides which functionality is available, and
    FLEXPOINT capacity, which decides how much of it you can connect. Data volume and row counts are
    explicitly not charged for.
plans:
- name: Starter
  price: 300
  currency: USD
  period: month
  billing: annual
  price_qualifier: starts from
  cta: Book a demo
  included:
    connectors: 121
    users: 5
    workspaces: 1
    portals: 1
    reporting_solutions: 3
    export_destinations: 0
    measurement: not-available
  limits:
    export_destinations: Not available on this tier
- name: Business
  price: 600
  currency: USD
  period: month
  billing: annual
  price_qualifier: starts from
  cta: Book a demo
  included:
    connectors: 579
    users: unlimited
    workspaces: unlimited
    portals: unlimited
    reporting_solutions: 6
    export_destinations: 26
    measurement: add-on
    advanced_data_hub_capabilities: true
    custom_integrations: on-request
- name: Enterprise
  price: null
  price_label: Custom
  currency: USD
  period: null
  cta: Talk to sales
  included:
    connectors: 590
    connectors_marketing_label: 600+
    users: unlimited
    workspaces: unlimited
    portals: unlimited
    reporting_solutions: 6
    export_destinations: 27
    measurement: add-on
    advanced_data_hub_capabilities: true
    custom_integrations: on-request
    enterprise_governance_and_compliance: true
  enterprise_features:
  - Single Sign-On (Okta, Azure AD, SAML, OIDC, SCIM)
  - Advanced roles and permissions
  - Audit log
  - EU data centre available
  - Multi-entity usage
  - Enterprise SLA (contractual commitments on support, repair times and uptime)
capacity_unit:
  name: flexpoint
  abbreviation: FP
  detail: >-
    Capacity is bought on top of any plan, via sales or in-product. Consumption rates published on
    the pricing page.
  consumption:
  - item: Connector (e.g. Facebook Ads, Google Analytics)
    cost: 50
  - item: Account / data source (e.g. ad account, GA4 property)
    cost: 5
  - item: Visualization destination (e.g. Looker Studio, Google Sheets)
    cost: 150
  - item: Data warehouse destination (e.g. BigQuery, Snowflake)
    cost: 300
  - item: Conversion API destination
    cost: 50
  - item: Conversion platform account
    cost: 5
api_access:
  metered: false
  detail: >-
    Programmatic access is not sold as a separate tier or metered add-on. Funnel AI and Funnel MCP
    are listed as available on ALL plans, and Funnel states that Funnel MCP does not consume
    flexpoints. The Control Plane API (Terraform provider) is not named as a priced line item; it
    governs resources whose creation consumes flexpoints, which is why the API returns HTTP 403
    "Forbidden - limit reached" when capacity is exhausted.
add_ons:
- name: Funnel Measure
  pricing: custom
  detail: >-
    Measurement (marketing mix modeling, multi-touch attribution, incrementality testing) is priced
    separately based on ad spend and setup. Available as an add-on module on Business and
    Enterprise; not available on Starter.
free_tier: false
trial: false
self_serve_checkout: false
self_serve_note: >-
  Every tier routes to "Book a demo" or "Talk to sales". There is no published self-serve checkout
  and no free tier, so a developer cannot obtain credentials without a sales conversation.
notes: >-
  Read from Funnel's public pricing page on 2026-08-12. Two named tiers carry real published list
  prices; Enterprise is quote-only. The plan matrix also confirms two facts used elsewhere in this
  repo: EU data residency is an Enterprise-tier feature, and SAML/OIDC/SCIM SSO is Enterprise-only.