slug: g2 provider: G2 generated_by: planning/capability-mapping/scripts/classify_capabilities.py model: claude-opus-5 frame: - Software & Technology min_confidence: 0.7 capability_model: source: https://github.com/vincentmakes/turbo-ea-capabilities license: CC-BY-4.0 attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0 notice: NOTICE edge_count: 4 edges: - tag: Buyer Intent spec_file: g2-buyer-intent-api-openapi.yml capability_id: BC-400.30 capability_id_l1: BC-400 capability_name: Market Intelligence Management confidence: 0.75 evidence: GET /api/v2/products/{subject_product_id}/buyer_intent getBuyerIntentInteractions Browse buyer intent interactions for a product reason: Buyer intent interaction signals on G2 product pages are market/customer intelligence used for demand identification. Could also serve lead generation, so confidence moderate. - tag: Competitors spec_file: g2-competitors-api-openapi.yml capability_id: BC-400.30 capability_id_l1: BC-400 capability_name: Market Intelligence Management confidence: 0.75 evidence: GET /api/v2/products/{product_id}/competitors getProductCompetitors Lists competitors related to given product reason: Retrieving competitor sets for a product is competitive intelligence, a component of market intelligence management. Single read operation keeps confidence moderate. - tag: G2 Activate spec_file: g2-g2-activate-api-openapi.yml capability_id: BC-400.40 capability_id_l1: BC-400 capability_name: Demand Generation Management confidence: 0.7 evidence: '"Lists locked companies (masked) showing intent for a product"; "Spends G2 Activate credits to unlock one or more locked companies"; "Shows a single unlocked company with resolved contacts"' reason: These operations surface in-market accounts showing buyer intent and resolve them to contacts — classic intent-based lead generation/prospecting feeding demand generation. Could arguably sit in Opportunity & Pipeline Management, but the surface stops at identifying and unlocking target companies, not managing deals. - tag: Performance Analytics spec_file: g2-performance-analytics-api-openapi.yml capability_id: BC-400.50 capability_id_l1: BC-400 capability_name: Marketing Operations Management confidence: 0.7 evidence: '"Show ROI summary"; "Show ROI trend"; "Show CRM integration health"; "Show CRM data quality"' reason: These operations measure the return on G2 marketing spend and the health of the CRM integration that attributes it — marketing measurement, technology and process operations. Not an observability or data-quality platform capability; the ROI framing makes marketing operations the fit.