generated: '2026-08-29'
method: searched
source: >-
  https://documentation.g2.com/docs/widgets,
  https://documentation.g2.com/docs/review-collection-widgets,
  https://documentation.g2.com/docs/g2-badges
provider: G2
providerId: g2
description: >-
  G2 ships a suite of embeddable client-side surfaces distinct from its API and SDKs. They are
  copy-paste HTML embeds — iframes plus, for the Review Us Button, a script tag — generated
  per customer in my.G2 rather than a versioned component library on a package registry.
distribution:
  model: hosted-embed
  registry: none
  loader_library: none
  generated_in: https://my.g2.com (Marketing Content > Widgets, Review Management > Review Collection Widgets)
  embed_host: www.g2.com
  note: >-
    Embed codes carry a per-widget `wid` query parameter and are not versioned or pinnable. A
    consumer cannot tell which build they are getting; G2 states it does not support widgets
    whose CSS has been modified.
families:
  - name: Grid widget
    type: iframe
    variants:
      - name: Live Category Grid
        description: The product's position on the Grid for a category, refreshed daily.
        embed_pattern: https://www.g2.com/categories/{category-slug}/grids.embed
      - name: Report-based Grid
        description: A static Grid position for a completed reporting period.
        embed_pattern: https://www.g2.com/reports/{report-uuid}/products/{product-slug}/grid.embed
  - name: Star Rating widget
    type: iframe
    description: Star rating for a product, embeddable on a site or in an email signature.
    also: Structured data for enabling star ratings in search engine results.
  - name: Testimonials widget
    type: iframe
    description: Selected customer testimonials.
    embed_pattern: https://www.g2.com/products/{product-slug}/testimonials/{id}.embed
  - name: Review Snapshot widget
    type: iframe
    description: A condensed snapshot of review volume and sentiment.
  - name: Review Spotlight widget
    type: iframe
    description: A highlighted review or set of reviews, created and updated in my.G2.
  - name: Review Us Button
    type: script + CTA embed
    description: >-
      Review collection CTA placed on the customer's own site. Requires both a CTA code block
      and a separate script block added to the CMS. Supports reviewer authentication,
      incentivization/segmentation, and tracking of reviews generated through the button.
    docs: https://documentation.g2.com/docs/review-collection-widgets
  - name: Review Us widget
    type: iframe
    description: Embedded review collection surface.
    docs: https://documentation.g2.com/docs/review-collection-widgets
  - name: G2 Badges
    type: image asset
    description: >-
      Downloadable badge images (report, milestone, annual, 'Users Love Us') for a website or
      email signature. Badge award data is also available programmatically via the
      getProductMedals operation.
    docs: https://documentation.g2.com/docs/g2-badges
    api_equivalent: getProductMedals (/api/v2/products/{product_id}/badges)
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com