generated: '2026-08-13'
method: searched
source: https://www.fivetran.com/pricing
name: Census Plans and Pricing
description: Pricing plans for Census (now Fivetran Activations), a reverse ETL platform for syncing data warehouse data to CRM, marketing, and other business destinations.
url: https://www.fivetran.com/pricing
plan_count: 4
pricing_note: >-
  Census was acquired by Fivetran and is sold as Fivetran Activations, so its plans are published on
  fivetran.com/pricing rather than getcensus.com — www.getcensus.com/pricing 302s there. Verified
  2026-08-13.
plans:
  - name: Free
    description: Entry-level plan with no credit card required, suitable for individuals and small teams exploring reverse ETL capabilities.
    price: $0
    billing: monthly
    features:
      - 3,500 monthly active rows (MAR) for activations
      - 500,000 monthly active rows for connections
      - 5,000 monthly model runs for transformations
      - Access to core sync functionality
      - Basic destinations
  - name: Standard
    description: Most popular plan for growing teams needing full reverse ETL capabilities with usage-based pricing.
    price: Usage-based
    billing: monthly
    features:
      - Unlimited users
      - 15-minute sync intervals
      - 700+ fully managed connectors
      - 200+ fully managed activation destinations
      - dbt Core integration
      - Role-based access control
      - REST API access
      - SSH tunnel encryption
      - Usage-based pricing on activated rows
  - name: Enterprise
    description: Advanced plan for large organizations requiring faster syncs, enterprise security, and advanced access control.
    price: Custom (contact sales)
    billing: annual or monthly
    features:
      - All Standard features
      - 1-minute sync intervals
      - Audience Hub for activations
      - Enterprise database connectors
      - Custom roles
      - VPN tunnels (annual contracts only)
      - SCIM / user provisioning
      - Multi-cloud provider selection (GCP, AWS, Azure)
      - Hybrid deployment
  - name: Business Critical
    description: Top-tier plan for enterprises with strict compliance, data residency, and security requirements.
    price: Custom (contact sales)
    billing: annual or monthly
    features:
      - All Enterprise features
      - Customer-managed encryption keys
      - PCI DSS Level 1 certification
      - Private networking options
      - Advanced compliance controls
notes:
  - Annual contracts save up to 22%
  - Pricing is usage-based on Monthly Active Rows (MAR) for activations
  - Connections pricing starts at $5 minimum base charge for 1-1M MAR
  - Transformation pricing: 5,000 model runs free per month on all plans; then tiered ($0.01, $0.007, $0.002 per run at higher volumes)
  - Discounts available for nonprofits, startups, and eligible customers