openapi: 3.2.0
info:
  title: Google Ads Customers.Goals API
  description: Manage your Google Ads accounts, campaigns, and reports with this API.
  version: v25
  x-discovery-revision: '20260721'
  contact:
    name: Google
    url: https://developers.google.com/google-ads/api/
  termsOfService: https://developers.google.com/terms
servers:
- url: https://googleads.googleapis.com
  description: Google Ads API production server
security:
- oauth2:
  - https://www.googleapis.com/auth/adwords
tags:
- name: customers.Goals
paths:
  /v25/customers/{customersId}/Goals:mutate:
    parameters:
    - name: upload_protocol
      in: query
      required: false
      schema:
        type: string
      description: Upload protocol for media (e.g. "raw", "multipart").
    - name: quotaUser
      in: query
      required: false
      schema:
        type: string
      description: Available to use for quota purposes for server-side applications. Can be any arbitrary string assigned to a user, but should not exceed 40 characters.
    - name: fields
      in: query
      required: false
      schema:
        type: string
      description: Selector specifying which fields to include in a partial response.
    - name: $.xgafv
      in: query
      required: false
      schema:
        type: string
        enum:
        - '1'
        - '2'
        x-enumDescriptions:
        - v1 error format
        - v2 error format
      description: V1 error format.
    - name: callback
      in: query
      required: false
      schema:
        type: string
      description: JSONP
    - name: prettyPrint
      in: query
      required: false
      schema:
        type: boolean
        default: 'true'
      description: Returns response with indentations and line breaks.
    - name: access_token
      in: query
      required: false
      schema:
        type: string
      description: OAuth access token.
    - name: uploadType
      in: query
      required: false
      schema:
        type: string
      description: Legacy upload protocol for media (e.g. "media", "multipart").
    - name: key
      in: query
      required: false
      schema:
        type: string
      description: API key. Your API key identifies your project and provides you with API access, quota, and reports. Required unless you provide an OAuth 2.0 token.
    - name: oauth_token
      in: query
      required: false
      schema:
        type: string
      description: OAuth 2.0 token for the current user.
    - name: alt
      in: query
      required: false
      schema:
        x-enumDescriptions:
        - Responses with Content-Type of application/json
        - Media download with context-dependent Content-Type
        - Responses with Content-Type of application/x-protobuf
        type: string
        default: json
        enum:
        - json
        - media
        - proto
      description: Data format for response.
    post:
      operationId: googleads_customers_Goals_mutate
      summary: Create or update goals
      tags:
      - customers.Goals
      description: 'Create or update goals. List of thrown errors: [AuthenticationError]() [AuthorizationError]() [HeaderError]() [InternalError]() [QuotaError]() [RequestError]() [GoalError]()'
      parameters:
      - name: customerId
        in: path
        required: true
        schema:
          pattern: ^[^/]+$
          type: string
        description: Required. The ID of the customer whose goals are being modified.
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/GoogleAdsGoogleadsV25Services__MutateGoalsRequest'
      responses:
        '200':
          description: Successful response
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/GoogleAdsGoogleadsV25Services__MutateGoalsResponse'
      security:
      - oauth2:
        - https://www.googleapis.com/auth/adwords
components:
  schemas:
    GoogleAdsGoogleadsV25Common__CustomerLifecycleOptimizationValueSettings:
      type: object
      properties:
        valueMultiplier:
          format: double
          type: number
          description: Conversion value multiplier.
        additionalValue:
          description: Incremental conversion value.
          type: number
          format: double
        additionalHighLifetimeValue:
          description: Incremental high lifetime conversion value.
          type: number
          format: double
        highLifetimeValueMultiplier:
          format: double
          type: number
          description: High lifetime conversion value multiplier.
      description: Lifecycle goal optimization value settings.
    GoogleAdsGoogleadsV25Common_GoalSetting_LoyaltyRetentionGoal:
      type: object
      properties:
        valueSettings:
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Common__CustomerLifecycleOptimizationValueSettings'
          description: Loyalty retention goal value settings.
      description: Loyalty retention goal settings.
    GoogleAdsGoogleadsV25Services__MutateGoalsRequest:
      description: Request message for GoalService.MutateGoals.
      type: object
      properties:
        partialFailure:
          description: Optional. If true, successful operations will be carried out and invalid operations will return errors. If false, all operations will be carried out in one transaction if and only if they are all valid. Default is false.
          type: boolean
        operations:
          description: Required. The list of operations to perform on the goals.
          items:
            $ref: '#/components/schemas/GoogleAdsGoogleadsV25Services__GoalOperation'
          type: array
        validateOnly:
          type: boolean
          description: Optional. If true, the request is validated but not executed. Only errors are returned, not results.
    GoogleAdsGoogleadsV25Common_GoalSetting_RetentionGoal:
      type: object
      properties:
        valueSettings:
          description: Retention goal value settings.
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Common__CustomerLifecycleOptimizationValueSettings'
      description: Retention goal settings.
    GoogleAdsGoogleadsV25Services__MutateGoalResult:
      description: The result for the goal mutate.
      type: object
      properties:
        resourceName:
          type: string
          description: Returned for successful operations.
    GoogleAdsGoogleadsV25Services__MutateGoalsResponse:
      type: object
      properties:
        results:
          description: All results for the mutate.
          items:
            $ref: '#/components/schemas/GoogleAdsGoogleadsV25Services__MutateGoalResult'
          type: array
        partialFailureError:
          $ref: '#/components/schemas/GoogleRpc__Status'
          description: Errors that pertain to operation failures in the partial failure mode.
      description: Response message for a goal mutate.
    GoogleRpc__Status:
      description: 'The `Status` type defines a logical error model that is suitable for different programming environments, including REST APIs and RPC APIs. It is used by [gRPC](https://github.com/grpc). Each `Status` message contains three pieces of data: error code, error message, and error details. You can find out more about this error model and how to work with it in the [API Design Guide](https://cloud.google.com/apis/design/errors).'
      type: object
      properties:
        message:
          description: A developer-facing error message, which should be in English. Any user-facing error message should be localized and sent in the google.rpc.Status.details field, or localized by the client.
          type: string
        code:
          type: integer
          description: The status code, which should be an enum value of google.rpc.Code.
          format: int32
        details:
          type: array
          description: A list of messages that carry the error details. There is a common set of message types for APIs to use.
          items:
            type: object
            additionalProperties:
              description: Properties of the object. Contains field @type with type URL.
    GoogleAdsGoogleadsV25Resources__Goal:
      type: object
      properties:
        resourceName:
          description: 'Immutable. The resource name of the goal. Goal resource names have the form: `customers/{customer_id}/goals/{goal_id}`'
          type: string
        ownerCustomer:
          type: string
          description: Output only. The resource name of the goal owner customer.
        newCustomerAcquisitionGoalSettings:
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Common_GoalSetting_NewCustomerAcquisitionGoal'
          description: New customer acquisition goal settings.
        optimizationEligibility:
          x-enumDescriptions:
          - The goal optimization status has not been specified.
          - The goal optimization status is not known in this version.
          - The goal is eligible for campaign optimization.
          - The goal is not eligible for campaign optimization.
          enum:
          - UNSPECIFIED
          - UNKNOWN
          - ELIGIBLE
          - INELIGIBLE
          type: string
          description: Output only. Indicates if this goal is eligible for campaign optimization.
        loyaltyRetentionGoalSettings:
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Common_GoalSetting_LoyaltyRetentionGoal'
          description: Loyalty retention goal settings.
        goalType:
          x-enumDescriptions:
          - Not specified.
          - Used for return value only. Represents value unknown in this version.
          - Retention goal, which allows advertisers to optimize campaigns to win back lapsed customers. (https://support.google.com/google-ads/answer/14792043?hl=en)
          - New customer acquisition goal, which allows advertisers to optimize campaigns to acquire new customers.
          - Loyalty retention goal, which allows advertisers to optimize campaigns for retaining loyalty program members.
          type: string
          description: Output only. The type of this goal.
          enum:
          - UNSPECIFIED
          - UNKNOWN
          - CUSTOMER_RETENTION
          - NEW_CUSTOMER_ACQUISITION
          - LOYALTY_RETENTION
        retentionGoalSettings:
          description: Retention goal settings.
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Common_GoalSetting_RetentionGoal'
        goalId:
          type: string
          description: Output only. The ID of this goal.
          format: int64
      description: Representation of goals.
    GoogleAdsGoogleadsV25Services__GoalOperation:
      description: A single mutate operation on the goal.
      type: object
      properties:
        updateMask:
          type: string
          description: FieldMask that determines which resource fields are modified in an update.
          format: google-fieldmask
        create:
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources__Goal'
          description: Create a new goal.
        update:
          description: Update an existing goal.
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources__Goal'
    GoogleAdsGoogleadsV25Common_GoalSetting_NewCustomerAcquisitionGoal:
      description: New Customer Acquisition goal settings.
      type: object
      properties:
        valueSettings:
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Common__CustomerLifecycleOptimizationValueSettings'
          description: New Customer Acquisition goal value settings.
  securitySchemes:
    oauth2:
      type: oauth2
      description: Google OAuth 2.0. Google Ads API additionally requires a developer token in the developer-token header.
      flows:
        authorizationCode:
          authorizationUrl: https://accounts.google.com/o/oauth2/auth
          tokenUrl: https://oauth2.googleapis.com/token
          scopes:
            https://www.googleapis.com/auth/adwords: See, edit, create, and delete your Google Ads accounts and data.
externalDocs:
  url: https://developers.google.com/google-ads/api/
x-source: https://googleads.googleapis.com/$discovery/rest?version=v25
x-generated-by: API Evangelist enrichment pipeline — mechanical conversion of the first-party Google API Discovery Document