openapi: 3.2.0
info:
  title: Google Ads Customers.labels API
  description: Manage your Google Ads accounts, campaigns, and reports with this API.
  version: v25
  x-discovery-revision: '20260721'
  contact:
    name: Google
    url: https://developers.google.com/google-ads/api/
  termsOfService: https://developers.google.com/terms
servers:
- url: https://googleads.googleapis.com
  description: Google Ads API production server
security:
- oauth2:
  - https://www.googleapis.com/auth/adwords
tags:
- name: customers.labels
paths:
  /v25/customers/{customersId}/labels:mutate:
    parameters:
    - name: upload_protocol
      in: query
      required: false
      schema:
        type: string
      description: Upload protocol for media (e.g. "raw", "multipart").
    - name: quotaUser
      in: query
      required: false
      schema:
        type: string
      description: Available to use for quota purposes for server-side applications. Can be any arbitrary string assigned to a user, but should not exceed 40 characters.
    - name: fields
      in: query
      required: false
      schema:
        type: string
      description: Selector specifying which fields to include in a partial response.
    - name: $.xgafv
      in: query
      required: false
      schema:
        type: string
        enum:
        - '1'
        - '2'
        x-enumDescriptions:
        - v1 error format
        - v2 error format
      description: V1 error format.
    - name: callback
      in: query
      required: false
      schema:
        type: string
      description: JSONP
    - name: prettyPrint
      in: query
      required: false
      schema:
        type: boolean
        default: 'true'
      description: Returns response with indentations and line breaks.
    - name: access_token
      in: query
      required: false
      schema:
        type: string
      description: OAuth access token.
    - name: uploadType
      in: query
      required: false
      schema:
        type: string
      description: Legacy upload protocol for media (e.g. "media", "multipart").
    - name: key
      in: query
      required: false
      schema:
        type: string
      description: API key. Your API key identifies your project and provides you with API access, quota, and reports. Required unless you provide an OAuth 2.0 token.
    - name: oauth_token
      in: query
      required: false
      schema:
        type: string
      description: OAuth 2.0 token for the current user.
    - name: alt
      in: query
      required: false
      schema:
        x-enumDescriptions:
        - Responses with Content-Type of application/json
        - Media download with context-dependent Content-Type
        - Responses with Content-Type of application/x-protobuf
        type: string
        default: json
        enum:
        - json
        - media
        - proto
      description: Data format for response.
    post:
      operationId: googleads_customers_labels_mutate
      summary: Creates, updates, or removes labels
      tags:
      - customers.labels
      description: 'Creates, updates, or removes labels. Operation statuses are returned. List of thrown errors: [AuthenticationError]() [AuthorizationError]() [DatabaseError]() [DateError]() [DistinctError]() [FieldError]() [FieldMaskError]() [HeaderError]() [IdError]() [InternalError]() [LabelError]() [MutateError]() [NewResourceCreationError]() [NotEmptyError]() [NullError]() [OperatorError]() [QuotaError]() [RangeError]() [RequestError]() [ResourceCountLimitExceededError]() [SizeLimitError]() [StringFormatError]() [StringLengthError]()'
      parameters:
      - name: customerId
        in: path
        required: true
        schema:
          pattern: ^[^/]+$
          type: string
        description: Required. ID of the customer whose labels are being modified.
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/GoogleAdsGoogleadsV25Services__MutateLabelsRequest'
      responses:
        '200':
          description: Successful response
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/GoogleAdsGoogleadsV25Services__MutateLabelsResponse'
      security:
      - oauth2:
        - https://www.googleapis.com/auth/adwords
components:
  schemas:
    GoogleAdsGoogleadsV25Services__LabelOperation:
      description: A single operation (create, remove, update) on a label.
      type: object
      properties:
        remove:
          description: 'Remove operation: A resource name for the label being removed, in this format: `customers/{customer_id}/labels/{label_id}`'
          type: string
        update:
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources__Label'
          description: 'Update operation: The label is expected to have a valid resource name.'
        updateMask:
          format: google-fieldmask
          type: string
          description: FieldMask that determines which resource fields are modified in an update.
        create:
          description: 'Create operation: No resource name is expected for the new label.'
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources__Label'
    GoogleAdsGoogleadsV25Common__TextLabel:
      description: A type of label displaying text on a colored background.
      type: object
      properties:
        backgroundColor:
          description: 'Background color of the label in HEX format. This string must match the regular expression ''^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$''. Note: The background color may not be visible for manager accounts.'
          type: string
        description:
          description: A short description of the label. The length must be no more than 200 characters.
          type: string
    GoogleAdsGoogleadsV25Services__MutateLabelsRequest:
      description: Request message for LabelService.MutateLabels.
      type: object
      properties:
        operations:
          description: Required. The list of operations to perform on labels.
          items:
            $ref: '#/components/schemas/GoogleAdsGoogleadsV25Services__LabelOperation'
          type: array
        validateOnly:
          description: If true, the request is validated but not executed. Only errors are returned, not results.
          type: boolean
        responseContentType:
          type: string
          description: The response content type setting. Determines whether the mutable resource or just the resource name should be returned post mutation.
          x-enumDescriptions:
          - Not specified. Will return the resource name only in the response.
          - The mutate response will be the resource name.
          - The mutate response will contain the resource name and the resource with mutable fields if possible. Otherwise, only the resource name will be returned.
          enum:
          - UNSPECIFIED
          - RESOURCE_NAME_ONLY
          - MUTABLE_RESOURCE
        partialFailure:
          description: If true, successful operations will be carried out and invalid operations will return errors. If false, all operations will be carried out in one transaction if and only if they are all valid. Default is false.
          type: boolean
    GoogleAdsGoogleadsV25Services__MutateLabelResult:
      type: object
      properties:
        resourceName:
          description: Returned for successful operations.
          type: string
        label:
          description: The mutated label with only mutable fields after mutate. The field will only be returned when response_content_type is set to "MUTABLE_RESOURCE".
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Resources__Label'
      description: The result for a label mutate.
    GoogleRpc__Status:
      description: 'The `Status` type defines a logical error model that is suitable for different programming environments, including REST APIs and RPC APIs. It is used by [gRPC](https://github.com/grpc). Each `Status` message contains three pieces of data: error code, error message, and error details. You can find out more about this error model and how to work with it in the [API Design Guide](https://cloud.google.com/apis/design/errors).'
      type: object
      properties:
        message:
          description: A developer-facing error message, which should be in English. Any user-facing error message should be localized and sent in the google.rpc.Status.details field, or localized by the client.
          type: string
        code:
          type: integer
          description: The status code, which should be an enum value of google.rpc.Code.
          format: int32
        details:
          type: array
          description: A list of messages that carry the error details. There is a common set of message types for APIs to use.
          items:
            type: object
            additionalProperties:
              description: Properties of the object. Contains field @type with type URL.
    GoogleAdsGoogleadsV25Resources__Label:
      description: A label.
      type: object
      properties:
        id:
          format: int64
          description: Output only. ID of the label. Read only.
          type: string
        status:
          type: string
          description: Output only. Status of the label. Read only.
          enum:
          - UNSPECIFIED
          - UNKNOWN
          - ENABLED
          - REMOVED
          x-enumDescriptions:
          - Not specified.
          - Used for return value only. Represents value unknown in this version.
          - Label is enabled.
          - Label is removed.
        resourceName:
          type: string
          description: 'Immutable. Name of the resource. Label resource names have the form: `customers/{customer_id}/labels/{label_id}`'
        name:
          type: string
          description: The name of the label. This field is required and should not be empty when creating a new label. The length of this string should be between 1 and 80, inclusive.
        textLabel:
          description: A type of label displaying text on a colored background.
          $ref: '#/components/schemas/GoogleAdsGoogleadsV25Common__TextLabel'
    GoogleAdsGoogleadsV25Services__MutateLabelsResponse:
      description: Response message for a labels mutate.
      type: object
      properties:
        results:
          type: array
          description: All results for the mutate.
          items:
            $ref: '#/components/schemas/GoogleAdsGoogleadsV25Services__MutateLabelResult'
        partialFailureError:
          $ref: '#/components/schemas/GoogleRpc__Status'
          description: Errors that pertain to operation failures in the partial failure mode. Returned only when partial_failure = true and all errors occur inside the operations. If any errors occur outside the operations (for example, auth errors), we return an RPC level error.
  securitySchemes:
    oauth2:
      type: oauth2
      description: Google OAuth 2.0. Google Ads API additionally requires a developer token in the developer-token header.
      flows:
        authorizationCode:
          authorizationUrl: https://accounts.google.com/o/oauth2/auth
          tokenUrl: https://oauth2.googleapis.com/token
          scopes:
            https://www.googleapis.com/auth/adwords: See, edit, create, and delete your Google Ads accounts and data.
externalDocs:
  url: https://developers.google.com/google-ads/api/
x-source: https://googleads.googleapis.com/$discovery/rest?version=v25
x-generated-by: API Evangelist enrichment pipeline — mechanical conversion of the first-party Google API Discovery Document