aid: google-analytics name: Google Analytics description: Google Analytics provides data and insights about website and app usage, enabling businesses to understand their audience and optimize their digital properties through customer-centric measurement, machine learning insights, and cross-platform attribution. type: Index image: https://www.google.com/analytics/images/google-analytics-logo.png url: https://raw.githubusercontent.com/api-evangelist/google-analytics/refs/heads/main/apis.yml created: '2024-01-01' modified: '2026-05-19' specificationVersion: '0.19' tags: - Analytics - Data - Google - Metrics - Reporting - Web Analytics - Machine Learning - Attribution apis: - aid: google-analytics:google-analytics-data-api name: Google Analytics Data API (GA4) description: The Google Analytics Data API provides programmatic access to Google Analytics 4 (GA4) report data including standard reports, pivot reports, real-time reports, funnel reports, and audience exports. image: https://www.google.com/analytics/images/google-analytics-logo.png humanURL: https://developers.google.com/analytics/devguides/reporting/data/v1 baseURL: https://analyticsdata.googleapis.com properties: - type: Documentation url: https://developers.google.com/analytics/devguides/reporting/data/v1 - type: OpenAPI url: openapi/google-analytics-data-api.yaml - type: APIReference url: https://developers.google.com/analytics/devguides/reporting/data/v1/rest - type: GettingStarted url: https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart - type: Authentication url: https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart-client-libraries - type: RateLimits url: https://developers.google.com/analytics/devguides/reporting/data/v1/quotas - type: SDKs url: https://pypi.org/project/google-analytics-data/ title: Python SDK - type: SDKs url: https://www.npmjs.com/package/@google-analytics/data title: Node.js SDK - type: SDKs url: https://central.sonatype.com/artifact/com.google.analytics/google-analytics-data title: Java SDK - type: SDKs url: https://www.nuget.org/packages/Google.Analytics.Data.V1Beta title: .NET SDK - type: SDKs url: https://packagist.org/packages/google/analytics-data title: PHP SDK - type: CodeExamples url: https://github.com/googleanalytics/python-docs-samples title: Python Samples - type: CodeExamples url: https://github.com/googleanalytics/java-docs-samples title: Java Samples - type: CodeExamples url: https://github.com/googleanalytics/nodejs-docs-samples title: Node.js Samples - type: CodeExamples url: https://github.com/googleanalytics/dotnet-docs-samples title: .NET Samples - type: CodeExamples url: https://github.com/googleanalytics/php-docs-samples title: PHP Samples - type: CodeExamples url: https://github.com/googleanalytics/analytics-data-curl-examples title: Curl Examples - type: CodeExamples url: https://github.com/googleanalytics/analytics-data-javascript-examples title: JavaScript Examples - type: X-NaftikoCapability url: capabilities/data-properties.yaml - type: GraphQL url: graphql/google-analytics-graphql.md tags: - Analytics - Data API - GA4 - Reporting - Real-Time - Funnels - aid: google-analytics:google-analytics-admin-api name: Google Analytics Admin API description: The Analytics Admin API allows programmatic access to configuration data for Google Analytics 4 properties including account management, data streams, custom dimensions, key events, user permissions, and integration linking. image: https://www.google.com/analytics/images/google-analytics-logo.png humanURL: https://developers.google.com/analytics/devguides/config/admin/v1 baseURL: https://analyticsadmin.googleapis.com properties: - type: Documentation url: https://developers.google.com/analytics/devguides/config/admin/v1 - type: OpenAPI url: openapi/google-analytics-admin-api.yaml - type: APIReference url: https://developers.google.com/analytics/devguides/config/admin/v1/rest - type: GettingStarted url: https://developers.google.com/analytics/devguides/config/admin/v1/quickstart - type: SDKs url: https://developers.google.com/analytics/devguides/config/admin/v1/client-libraries - type: SDKs url: https://pypi.org/project/google-analytics-admin/ title: Python SDK - type: SDKs url: https://www.npmjs.com/package/@google-analytics/admin title: Node.js SDK - type: SDKs url: https://central.sonatype.com/artifact/com.google.analytics/google-analytics-admin title: Java SDK - type: SDKs url: https://www.nuget.org/packages/Google.Analytics.Admin.V1Beta title: .NET SDK - type: SDKs url: https://packagist.org/packages/google/analytics-admin title: PHP SDK - type: CodeExamples url: https://github.com/googleanalytics/python-docs-samples title: Python Samples - type: CodeExamples url: https://github.com/googleanalytics/java-docs-samples title: Java Samples - type: CodeExamples url: https://github.com/googleanalytics/nodejs-docs-samples title: Node.js Samples - type: CodeExamples url: https://github.com/googleanalytics/dotnet-docs-samples title: .NET Samples - type: CodeExamples url: https://github.com/googleanalytics/php-docs-samples title: PHP Samples - type: CodeExamples url: https://github.com/googleanalytics/analytics-samples-config title: Configuration Samples - type: X-NaftikoCapability url: capabilities/admin-accountsummaries.yaml - type: X-NaftikoCapability url: capabilities/admin-accounts.yaml - type: X-NaftikoCapability url: capabilities/admin-properties.yaml tags: - Admin - Configuration - GA4 - Management - Permissions - aid: google-analytics:google-analytics-measurement-protocol name: Google Analytics Measurement Protocol (GA4) description: The Measurement Protocol lets you send events directly to Google Analytics servers via HTTP requests to augment existing GA4 data with server-to-server and offline interactions. image: https://www.google.com/analytics/images/google-analytics-logo.png humanURL: https://developers.google.com/analytics/devguides/collection/protocol/ga4 baseURL: https://www.google-analytics.com properties: - type: Documentation url: https://developers.google.com/analytics/devguides/collection/protocol/ga4 - type: APIReference url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/reference - type: GettingStarted url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/sending-events - type: OpenAPI url: openapi/google-analytics-measurement-protocol.yaml - type: Troubleshooting url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/troubleshooting - type: X-NaftikoCapability url: capabilities/measurement-protocol-events.yaml - type: X-NaftikoCapability url: capabilities/measurement-protocol-validation.yaml tags: - Events - Measurement - Server-Side - Tracking - aid: google-analytics:google-analytics-user-deletion-api name: Google Analytics User Deletion API description: The User Deletion API enables removal of data linked to specific user identifiers in Google Analytics, supporting compliance with data protection and privacy requirements. image: https://www.google.com/analytics/images/google-analytics-logo.png humanURL: https://developers.google.com/analytics/devguides/config/userdeletion/v3 baseURL: https://www.googleapis.com/analytics/v3 properties: - type: Documentation url: https://developers.google.com/analytics/devguides/config/userdeletion/v3 - type: APIReference url: https://developers.google.com/analytics/devguides/config/userdeletion/v3/reference - type: OpenAPI url: openapi/google-analytics-user-deletion-api.yaml - type: Authentication url: https://developers.google.com/analytics/devguides/config/userdeletion/v3/authorization - type: X-NaftikoCapability url: capabilities/user-deletion-user-deletion.yaml tags: - Compliance - Data Privacy - GDPR - User Deletion - aid: google-analytics:google-analytics-reporting-api-v4 name: Google Analytics Reporting API v4 (Universal Analytics) description: The Analytics Reporting API v4 provides programmatic access to Universal Analytics report data. Universal Analytics was sunset on July 1, 2023 and users should migrate to GA4. image: https://www.google.com/analytics/images/google-analytics-logo.png humanURL: https://developers.google.com/analytics/devguides/reporting/core/v4 baseURL: https://analyticsreporting.googleapis.com properties: - type: Documentation url: https://developers.google.com/analytics/devguides/reporting/core/v4 - type: OpenAPI url: openapi/google-analytics-reporting-api-v4.yaml - type: GettingStarted url: https://developers.google.com/analytics/devguides/migration/api/reporting-ua-to-ga4 - type: X-NaftikoCapability url: capabilities/reporting-api-v4-reports.yaml - type: X-NaftikoCapability url: capabilities/reporting-api-v4-useractivity.yaml tags: - Analytics - Deprecated - Legacy - Reporting - Universal Analytics - aid: google-analytics:google-analytics-management-api-v3 name: Google Analytics Management API v3 description: The Analytics Management API allows access to configuration data for Universal Analytics accounts, properties, and views. Deprecated with Universal Analytics sunset. image: https://www.google.com/analytics/images/google-analytics-logo.png humanURL: https://developers.google.com/analytics/devguides/config/mgmt/v3 baseURL: https://www.googleapis.com/analytics/v3 properties: - type: Documentation url: https://developers.google.com/analytics/devguides/config/mgmt/v3 - type: OpenAPI url: openapi/google-analytics-management-api-v3.yaml - type: APIReference url: https://developers.google.com/analytics/devguides/config/mgmt/v3/mgmtReference - type: X-NaftikoCapability url: capabilities/management-api-v3-data.yaml - type: X-NaftikoCapability url: capabilities/management-api-v3-management.yaml - type: X-NaftikoCapability url: capabilities/management-api-v3-metadata.yaml - type: X-NaftikoCapability url: capabilities/management-api-v3-provisioning.yaml - type: X-NaftikoCapability url: capabilities/management-api-v3-userdeletion.yaml tags: - Configuration - Deprecated - Legacy - Management - Universal Analytics common: - type: PostmanWorkspace url: https://www.postman.com/kinlaneapi/google-analytics/overview - type: Arazzo url: arazzo/google-analytics-account-change-history-audit-workflow.yml name: Google Analytics Account Change History Audit - type: Arazzo url: arazzo/google-analytics-audience-export-create-or-reuse-workflow.yml name: Google Analytics Reuse or Create an Audience Export - type: Arazzo url: arazzo/google-analytics-audit-custom-definitions-workflow.yml name: Google Analytics Audit a Property's Custom Definitions - type: Arazzo url: arazzo/google-analytics-batch-run-reports-workflow.yml name: Google Analytics Batch Run Reports - type: Arazzo url: arazzo/google-analytics-check-compatibility-run-report-workflow.yml name: Google Analytics Check Compatibility then Run Report - type: Arazzo url: arazzo/google-analytics-create-custom-dimension-run-report-workflow.yml name: Google Analytics Create Custom Dimension then Run Report - type: Arazzo url: arazzo/google-analytics-create-custom-metric-run-report-workflow.yml name: Google Analytics Create Custom Metric then Run Report - type: Arazzo url: arazzo/google-analytics-create-property-data-stream-workflow.yml name: Google Analytics Create Property and Web Data Stream - type: Arazzo url: arazzo/google-analytics-discover-and-run-report-workflow.yml name: Google Analytics Discover Property and Run Report - type: Arazzo url: arazzo/google-analytics-inventory-property-data-streams-workflow.yml name: Google Analytics Inventory a Property's Data Streams - type: Arazzo url: arazzo/google-analytics-list-properties-run-realtime-workflow.yml name: Google Analytics List Properties and Run Realtime Report - type: Arazzo url: arazzo/google-analytics-query-audience-export-users-workflow.yml name: Google Analytics Query Audience Export Users - type: LinkedIn url: https://www.linkedin.com/showcase/google-analytics - type: GettingStarted url: https://developers.google.com/analytics/get-started - type: Portal url: https://developers.google.com/analytics - type: Console url: https://console.cloud.google.com/apis/library/analytics.googleapis.com - type: Signup url: https://analytics.google.com/analytics/ - type: Authentication url: https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart-client-libraries - type: SDKs url: https://developers.google.com/analytics/devguides/config/admin/v1/client-libraries - type: Tools url: https://github.com/googleanalytics/google-analytics-mcp title: MCP Server - type: Tools url: https://ga-dev-tools.google/ga4/ title: GA Dev Tools - type: Tools url: https://github.com/googleanalytics/ecommerce-migration-helper title: E-commerce Migration Helper - type: Tutorials url: https://github.com/googleanalytics/ga4-tutorials title: GA4 Tutorials - type: CodeExamples url: https://github.com/googleanalytics/gtm-consent-mode-examples title: Consent Mode Examples - type: Pricing url: https://marketingplatform.google.com/about/analytics/ - type: TermsOfService url: https://developers.google.com/analytics/terms - type: PrivacyPolicy url: https://developers.google.com/analytics/devguides/collection/protocol/ga4/policy - type: Blog url: https://analytics.googleblog.com/ - type: StatusPage url: https://status.cloud.google.com/ - type: Support url: https://developers.google.com/analytics/support - type: FAQ url: https://support.google.com/analytics - type: ReleaseNotes url: https://support.google.com/analytics/answer/9164320 - type: ChangeLog url: https://groups.google.com/forum/#!forum/google-analytics-api-notify - type: Skills data: - name: Run Report url: skills/run-report/SKILL.md - name: Run Realtime Report url: skills/run-realtime-report/SKILL.md - name: Run Pivot Report url: skills/run-pivot-report/SKILL.md - name: Batch Run Reports url: skills/batch-run-reports/SKILL.md - name: Batch Run Pivot Reports url: skills/batch-run-pivot-reports/SKILL.md - name: Check Compatibility url: skills/check-compatibility/SKILL.md - name: Create Audience Export url: skills/create-audience-export/SKILL.md - name: Get Audience Export url: skills/get-audience-export/SKILL.md - name: List Audience Exports url: skills/list-audience-exports/SKILL.md - name: Query Audience Export url: skills/query-audience-export/SKILL.md - name: List Account Summaries url: skills/list-account-summaries/SKILL.md - name: List Accounts url: skills/list-accounts/SKILL.md - name: Provision Account Ticket url: skills/provision-account-ticket/SKILL.md - name: List Properties url: skills/list-properties/SKILL.md - name: Create Property url: skills/create-property/SKILL.md - name: Search Change History Events url: skills/search-change-history-events/SKILL.md - name: Run Access Report url: skills/run-access-report/SKILL.md - name: Delete Google Ads Link url: skills/delete-google-ads-link/SKILL.md - name: Get Measurement Protocol Secret url: skills/get-measurement-protocol-secret/SKILL.md - name: Update Google Ads Link url: skills/update-google-ads-link/SKILL.md - name: Archive Custom Metric url: skills/archive-custom-metric/SKILL.md - name: List Conversion Events url: skills/list-conversion-events/SKILL.md - name: Create Conversion Event url: skills/create-conversion-event/SKILL.md - name: List Custom Dimensions url: skills/list-custom-dimensions/SKILL.md - name: Create Custom Dimension url: skills/create-custom-dimension/SKILL.md - name: List Custom Metrics url: skills/list-custom-metrics/SKILL.md - name: Create Custom Metric url: skills/create-custom-metric/SKILL.md - name: List Data Streams url: skills/list-data-streams/SKILL.md - name: Create Data Stream url: skills/create-data-stream/SKILL.md - name: List Firebase Links url: skills/list-firebase-links/SKILL.md - name: Create Firebase Link url: skills/create-firebase-link/SKILL.md - name: List Google Ads Links url: skills/list-google-ads-links/SKILL.md - name: Create Google Ads Link url: skills/create-google-ads-link/SKILL.md - name: List Measurement Protocol Secrets url: skills/list-measurement-protocol-secrets/SKILL.md - name: Create Measurement Protocol Secret url: skills/create-measurement-protocol-secret/SKILL.md - name: Acknowledge User Data Collection url: skills/acknowledge-user-data-collection/SKILL.md - name: Send Events url: skills/send-events/SKILL.md - name: Validate Events url: skills/validate-events/SKILL.md - name: Upsert User Deletion Request url: skills/upsert-user-deletion-request/SKILL.md - type: GitHubOrganization url: https://github.com/googleanalytics/ - type: StackOverflow url: https://stackoverflow.com/questions/tagged/google-analytics - type: YouTube url: https://www.youtube.com/user/googleanalytics - type: Training url: https://goo.gle/ga-courses - type: Academy url: https://marketingplatformacademy.withgoogle.com/google-analytics-360 - type: Features data: - name: Predictive Capabilities description: Machine learning models that predict future actions users may take, like purchasing or churning. - name: Proactive Insights description: Automatically detects and surfaces actionable insights from your data. - name: Real-Time Reporting description: Monitor user activity on your site or app as it happens. - name: Data-Driven Attribution description: Machine learning to understand how each touchpoint contributes to conversions. - name: Free-Form Exploration description: Drag-and-drop analysis with instant visualizations for custom reporting. - name: Funnel Exploration description: Visualize user steps through conversion funnels and identify optimization opportunities. - name: Path Exploration description: Visualize user navigation paths to understand how users reach conversions. - name: Cohort Exploration description: Analyze behavior of users grouped by common attributes over time. - name: BigQuery Export description: Export raw event data to BigQuery for advanced analysis and data warehousing. - name: Cross-Platform Measurement description: Customer-centric measurement across websites and apps throughout the entire customer lifecycle. - name: Privacy-Safe Modeling description: Machine learning models that provide a complete picture of the customer journey while respecting privacy. - name: Custom Dimensions and Metrics description: Define custom dimensions and metrics to capture data specific to your business needs. - type: UseCases data: - name: Website Traffic Analysis description: Understand where visitors come from, what pages they view, and how they interact with your website. - name: Conversion Optimization description: Track conversion events, analyze funnels, and identify drop-off points to improve conversion rates. - name: Audience Segmentation description: Segment users by demographics, behavior, technology, and custom attributes for targeted analysis. - name: Marketing Campaign Measurement description: Measure the effectiveness of advertising campaigns across channels with attribution modeling. - name: E-commerce Analytics description: Track purchase activity, revenue, product performance, and shopping behavior. - name: App Analytics description: Measure user engagement, retention, and in-app actions for mobile and web applications. - name: Server-Side Event Tracking description: Send events from your server using the Measurement Protocol for offline and backend interactions. - name: Compliance and Data Privacy description: Manage user data deletion requests and privacy compliance using the User Deletion API. - name: Custom Reporting and Dashboards description: Build custom reports and dashboards programmatically using the Data API. - name: Real-Time Monitoring description: Monitor live user activity for time-sensitive campaigns, launches, and events. - type: Integrations data: - name: Google Ads description: Link Google Ads accounts to analyze campaign performance and optimize ad spend with Analytics data. - name: Google BigQuery description: Export raw Analytics data to BigQuery for advanced SQL-based analysis and data warehousing. - name: Google Search Console description: Connect Search Console to see organic search queries, impressions, and click data alongside Analytics. - name: Firebase description: Integrate with Firebase for comprehensive mobile and web app analytics and event tracking. - name: Display & Video 360 description: Link DV360 for programmatic advertising measurement and attribution. - name: Search Ads 360 description: Connect SA360 for unified search advertising measurement across engines. - name: Google Tag Manager description: Use Tag Manager to deploy and manage Analytics tags without modifying website code. - name: Google Ad Manager description: Integrate publisher ad serving data with Analytics for holistic content and ad performance analysis. - name: Google Cloud description: Leverage Google Cloud services for advanced data processing, ML models, and storage with Analytics data. - name: Salesforce Marketing Cloud description: Connect Salesforce Marketing Cloud for cross-platform marketing measurement and audience activation. - type: Solutions data: - name: Google Analytics Free description: Full-featured web and app analytics solution available at no charge for businesses of all sizes. - name: Analytics 360 description: Enterprise-grade analytics with advanced features including intraday data, sub-properties, roll-up reporting, and higher limits. - name: Google Marketing Platform description: Integrated advertising and analytics platform combining Analytics 360 with advertising products for enterprise marketing. - name: MCP Server url: https://github.com/googleanalytics/google-analytics-mcp type: MCPServer maintainers: - FN: Kin Lane email: kin@apievangelist.com