specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Google Analytics
providerId: google-analytics
created: '2026-05-04'
generated: '2026-08-13'
method: searched
modified: '2026-08-13'
source: >-
  https://marketingplatform.google.com/about/analytics-360/ and
  https://marketingplatform.google.com/about/analytics/ (both fetched 2026-08-13,
  HTTP 200) plus
  https://developers.google.com/analytics/devguides/reporting/data/v1/quotas.
  Upgraded from the 2026-05-04 bulk-sweep version (method: generated): the two-SKU
  structure and every quota figure below were re-verified against the live pages.
plan_count: 2
published_price: false
pricing_note: >-
  Google publishes NO list price for Google Analytics. The Standard SKU is free and
  says so; the Analytics 360 page carries no price at all — the only calls to action
  are "Talk to Sales" and "Sign in to Analytics 360". The enterprise SKU's cost,
  contract term and minimum commitment are all sales-gated. What the page does state
  publicly is that 360 includes "service level agreements across many product
  functionalities – from data collection to attribution – and even for BigQuery daily
  export", though the SLA text itself is not published.
reconciled: true
tags:
  - Analytics
  - Data
  - Google
  - Web Analytics
  - Reporting
description: Google Analytics is offered in two SKUs. Standard GA4 is free with published per-property
  token quotas. Analytics 360 is a custom-priced enterprise SKU (no public list price; quotas are 10x
  the standard limits). The APIs themselves are not metered separately from the property SKU.
sources:
  - https://marketingplatform.google.com/about/analytics-360/
  - https://developers.google.com/analytics/devguides/reporting/data/v1/quotas
  - https://support.google.com/analytics/answer/11202874
plans:
  - id: google-analytics-standard
    name: Google Analytics 4 (Standard)
    type: freemium
    description: Free tier of Google Analytics with the GA4 Data, Admin, Measurement Protocol, and User
      Deletion APIs. No license fee. Quotas applied per-property.
    entries:
      - label: Property license
        description: GA4 standard property; no license fee
        name: ga4_property
        type: subscription
        metric: property
        limit: -1
        timeFrame: month
        geo: global
        domains:
          - https://analyticsdata.googleapis.com
          - https://analyticsadmin.googleapis.com
          - https://www.google-analytics.com
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Core API tokens (daily)
        description: Daily token quota for runReport, runPivotReport, batch, getMetadata on standard properties
        name: core_tokens_day
        type: quota
        metric: tokens
        limit: 200000
        timeFrame: day
        geo: global
        domains:
          - https://analyticsdata.googleapis.com
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Core API tokens (hourly)
        description: Hourly token ceiling per property on standard
        name: core_tokens_hour
        type: quota
        metric: tokens
        limit: 40000
        timeFrame: hour
        geo: global
        domains:
          - https://analyticsdata.googleapis.com
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Concurrent requests
        description: Concurrent requests per property on standard
        name: concurrent_requests
        type: quota
        metric: concurrent_requests
        limit: 10
        timeFrame: usage
        geo: global
        domains:
          - https://analyticsdata.googleapis.com
        unit: 1
        price: '0.00'
        userMultiplied: false
    elements:
      - name: Google Analytics Data API (GA4)
      - name: Google Analytics Admin API
      - name: Google Analytics Measurement Protocol (GA4)
      - name: Google Analytics User Deletion API
      - name: Standard data retention
  - id: google-analytics-360
    name: Google Analytics 360
    type: enterprise
    description: Enterprise SKU sold by Google Marketing Platform sales. No public list price. Provides
      higher quotas (10x standard), advanced sub-properties, BigQuery export, and SLAs.
    entries:
      - label: 360 license
        description: Annual contracted license; pricing not publicly disclosed
        name: ga360_license
        type: subscription
        metric: contract
        limit: -1
        timeFrame: year
        geo: global
        domains:
          - https://analyticsdata.googleapis.com
          - https://analyticsadmin.googleapis.com
        unit: 1
        price: contact sales
        userMultiplied: false
      - label: Core API tokens (daily)
        description: Daily token quota per 360 property
        name: core_tokens_day
        type: quota
        metric: tokens
        limit: 2000000
        timeFrame: day
        geo: global
        domains:
          - https://analyticsdata.googleapis.com
        unit: 1
        price: included
        userMultiplied: false
      - label: Core API tokens (hourly)
        description: Hourly token ceiling per 360 property
        name: core_tokens_hour
        type: quota
        metric: tokens
        limit: 400000
        timeFrame: hour
        geo: global
        domains:
          - https://analyticsdata.googleapis.com
        unit: 1
        price: included
        userMultiplied: false
      - label: Concurrent requests
        description: Concurrent requests per 360 property
        name: concurrent_requests
        type: quota
        metric: concurrent_requests
        limit: 50
        timeFrame: usage
        geo: global
        domains:
          - https://analyticsdata.googleapis.com
        unit: 1
        price: included
        userMultiplied: false
    elements:
      - name: Google Analytics Data API (GA4) — 360 quotas
      - name: Google Analytics Admin API
      - name: Sub-properties and roll-up properties
      - name: BigQuery export (no row caps)
      - name: SLA-backed processing latency
      - name: Dedicated support
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com