slug: google-campaign-manager
provider: Google Campaign Manager
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Banking & Capital Markets
- Software & Technology
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 3
edges:
- tag: Ads
  spec_file: google-campaign-manager-ads-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.85
  evidence: insertAd  Create an Ad; 'ad-serving, trafficking and measurement platform for advertisers';
    schemas GeoTargeting, CreativeRotation
  reason: Managing digital ads with targeting and delivery schedules is digital marketing / paid media
    execution.
- tag: Campaigns
  spec_file: google-campaign-manager-campaigns-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.85
  evidence: insertCampaign  Create a Campaign; 'create and manage campaign structures'; schemas AudienceSegment,
    CreativeOptimizationConfiguration
  reason: Digital advertising campaign lifecycle management — digital marketing (paid media) execution;
    also adjacent to demand generation campaigns.
- tag: Placements
  spec_file: google-campaign-manager-placements-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.85
  evidence: generatePlacementTags  Generate Placement Tags; 'configure ad placements across publisher
    sites'
  reason: Ad placement configuration and tag generation across publisher inventory is paid media / digital
    marketing execution.