generated: '2026-08-13'
method: searched
source: https://developers.google.com/display-video/api/deprecations
description: >-
  Version and deprecation posture for the Display & Video 360 API. Google runs a genuinely
  three-stage lifecycle here — release, announced deprecation with a named sunset date, then
  sunset — and it publishes both an active deprecations page and an archive of retired ones.
  The v3 transition is the worked example: released 2023-10-31, deprecated 2025-04-02, sunset
  2025-10-07, roughly six months of notice.
versioning:
  scheme: uri-path
  current: v4
  released: '2025-03-27'
  beta_opened: '2025-02-13'
  previous: v3
  docs: https://developers.google.com/display-video/api/reference/rest
  note: >-
    The version is the first path segment (/v4/…). The Discovery Document is served per version
    at https://displayvideo.googleapis.com/$discovery/rest?version=v4 — v3 and v2 discovery
    documents were still answering 200 when probed on 2026-08-13, even though v3 is past its
    published sunset date.
deprecation:
  policy_url: https://developers.google.com/display-video/api/deprecations
  archive_url: https://developers.google.com/display-video/api/deprecations-archive
  sunset_header: false
  deprecation_header: false
  stages: [release, deprecation, sunset]
  notice_period: >-
    Not contractually fixed. Observed on the v3 transition: 2025-04-02 announcement to
    2025-10-07 sunset — approximately six months.
  note: >-
    Deprecation is announced on a docs page, not signalled in the protocol. Google emits neither
    the RFC 8594 Sunset header nor a Deprecation header on this API, so an automated client
    cannot learn that its version is retiring from the responses it is already receiving — it
    has to read the page.
  version_history:
    - {version: v3, released: '2023-10-31', deprecated: '2025-04-02', sunset: '2025-10-07'}
    - {version: v4, released: '2025-03-27', deprecated: null, sunset: null, status: current}
  announced_feature_deprecations:
    - feature: Nielsen brand lift vendor can no longer be assigned as a third-party brand-lift vendor
      effective: '2026-07-13'
    - feature: Demand Gen and YouTube responsive ads inherit advertiser-level default business name and logo when unset
      effective: '2026-07-13'
    - feature: Insertion-order and campaign-level targeting methods begin returning 404; SDF targeting columns become non-writable
      effective: '2026-02-23'
    - feature: EU political ad declaration required on line items via API or SDF
      effective: '2025-09-08'
    - feature: YouTube & partners line-item content category settings become read-only, moving to advertiser level
      effective: '2025-06-12'
    - feature: Line-item budgets can no longer be updated under insertion orders using automated bid strategies
      effective: '2025-06-12'
    - feature: SDF uploads using the TrueView "Action" line-item subtype fail
      effective: '2025-04-22'
    - feature: Infinite (10,000-day) first-party audience membership duration no longer permitted
      effective: '2025-04-07'
    - feature: SDF v6 sunset
      effective: '2025-04-30'
status_page:
  url: null
  name: null
  note: >-
    Google publishes NO status or incident dashboard for the Display & Video 360 API. The
    obvious candidate — https://developers.google.com/display-video/api/support/api-issues,
    titled "Display & Video 360 API issues" — was fetched on 2026-08-13 (HTTP 200) and is a
    support-routing page, not a status page: it classifies KINDS of problem (general questions,
    API errors, unexpected behavior) and hands the reader a support form. It carries no
    incident list, no dates and no status indicators. The generic
    https://status.cloud.google.com/ board that apis.yml points at is the Google Cloud Platform
    dashboard; displayvideo.googleapis.com is a Google Marketing Platform service and does not
    appear on it. Recorded as absent rather than credited to a page that does not do the job.
  candidates_checked:
    - {url: 'https://developers.google.com/display-video/api/support/api-issues', status: 200, verdict: support-routing page, not a status page}
    - {url: 'https://status.cloud.google.com/', status: 200, verdict: Google Cloud Platform dashboard; does not list this API}
support:
  url: https://developers.google.com/display-video/api/support
  form: https://developers.google.com/display-video/api/support/api-issues
sla:
  url: null
  uptime_target: null
  note: >-
    No SLA is published for the Display & Video 360 API. DV360 itself is sold under Google
    Marketing Platform enterprise agreements; any availability commitment lives in that contract,
    not in the developer documentation.
changelog: https://developers.google.com/display-video/api/release-notes
deprecated_operations: []
deprecated_operations_note: >-
  No operation in the generated OpenAPI carries deprecated: true — Google's Discovery Document
  marks no v4 method as deprecated. Deprecations for this API are announced at the feature and
  version level on the deprecations page rather than per method in the contract.