specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Google Looker
providerId: google-looker
created: '2026-05-04'
# Provenance stamped 2026-08-11: this artifact was written by the API Evangelist
# bulk sweep dated 2026-05-04, not harvested from the provider. See roadmap#35.
method: generated
modified: '2026-05-05'
reconciled: true
tags:
  - Business Intelligence
  - Analytics
  - Google Cloud
  - Embedded Analytics
description: Google Looker (Google Cloud core) is sold in three platform editions — Standard, Enterprise,
  and Embed — each with annual-commitment contact-sales pricing covering one production instance, base
  Standard and Developer user counts, and a tier-specific monthly query/admin API call quota. Per-user
  prices are not publicly listed. Conversational Analytics consumption is metered in Data Tokens with
  per-1M overage rates effective October 2026; access is unlimited within fair-use through Sept 30, 2026.
sources:
  - https://cloud.google.com/looker/pricing
plans:
  - id: google-looker-standard
    name: Standard
    type: subscription
    description: Standard edition for small organizations / teams under 50 users. Annual commitment;
      contact sales for pricing.
    entries:
      - label: Production instance
        name: instance
        type: subscription
        metric: instance
        limit: 1
        timeFrame: month
        geo: global
        unit: 1
        price: contact sales
        userMultiplied: false
      - label: Standard users included
        name: standard_users
        type: quota
        metric: seat
        limit: 10
        timeFrame: month
        geo: global
        unit: 1
        price: contact sales
        userMultiplied: true
      - label: Developer users included
        name: developer_users
        type: quota
        metric: seat
        limit: 2
        timeFrame: month
        geo: global
        unit: 1
        price: contact sales
        userMultiplied: true
      - label: Query-based API calls
        name: query_api_calls
        type: quota
        metric: request
        limit: 1000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Admin API calls
        name: admin_api_calls
        type: quota
        metric: request
        limit: 1000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
    elements:
      - name: Looker API
      - name: Looker (Google Cloud core) API
      - name: LookML modeling
  - id: google-looker-enterprise
    name: Enterprise
    type: subscription
    description: Enterprise edition for internal BI/analytics with enhanced security. Annual commitment;
      contact sales.
    entries:
      - label: Production instance
        name: instance
        type: subscription
        metric: instance
        limit: 1
        timeFrame: month
        geo: global
        unit: 1
        price: contact sales
        userMultiplied: false
      - label: Standard users included
        name: standard_users
        type: quota
        metric: seat
        limit: 10
        timeFrame: month
        geo: global
        unit: 1
        price: contact sales
        userMultiplied: true
      - label: Developer users included
        name: developer_users
        type: quota
        metric: seat
        limit: 2
        timeFrame: month
        geo: global
        unit: 1
        price: contact sales
        userMultiplied: true
      - label: Query-based API calls
        name: query_api_calls
        type: quota
        metric: request
        limit: 100000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Admin API calls
        name: admin_api_calls
        type: quota
        metric: request
        limit: 10000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
    elements:
      - name: Enhanced security controls
      - name: Looker API
      - name: Looker (Google Cloud core) API
      - name: LookML modeling
  - id: google-looker-embed
    name: Embed
    type: subscription
    description: Embed edition for external/customer-facing analytics at scale. Annual commitment;
      contact sales.
    entries:
      - label: Production instance
        name: instance
        type: subscription
        metric: instance
        limit: 1
        timeFrame: month
        geo: global
        unit: 1
        price: contact sales
        userMultiplied: false
      - label: Standard users included
        name: standard_users
        type: quota
        metric: seat
        limit: 10
        timeFrame: month
        geo: global
        unit: 1
        price: contact sales
        userMultiplied: true
      - label: Developer users included
        name: developer_users
        type: quota
        metric: seat
        limit: 2
        timeFrame: month
        geo: global
        unit: 1
        price: contact sales
        userMultiplied: true
      - label: Query-based API calls
        name: query_api_calls
        type: quota
        metric: request
        limit: 500000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
      - label: Admin API calls
        name: admin_api_calls
        type: quota
        metric: request
        limit: 100000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
    elements:
      - name: External-facing embed entitlement
      - name: Looker API
      - name: LookML modeling
  - id: google-looker-conversational-analytics
    name: Conversational Analytics
    type: usage-based
    description: AI-driven analytics metered in Data Tokens (input + output). Bundled monthly token
      allocations per user type; overage prices effective October 1, 2026.
    entries:
      - label: Viewer monthly input tokens (included)
        name: viewer_input_tokens
        type: quota
        metric: token
        limit: 1000000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: true
      - label: Viewer monthly output tokens (included)
        name: viewer_output_tokens
        type: quota
        metric: token
        limit: 20000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: true
      - label: Standard user monthly input tokens (included)
        name: standard_input_tokens
        type: quota
        metric: token
        limit: 2000000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: true
      - label: Standard user monthly output tokens (included)
        name: standard_output_tokens
        type: quota
        metric: token
        limit: 40000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: true
      - label: Developer monthly input tokens (included)
        name: developer_input_tokens
        type: quota
        metric: token
        limit: 4000000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: true
      - label: Developer monthly output tokens (included)
        name: developer_output_tokens
        type: quota
        metric: token
        limit: 80000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: true
      - label: Input data tokens overage
        name: input_overage
        type: metered
        metric: token
        limit: -1
        timeFrame: month
        geo: global
        unit: 1000000
        price: '3.00'
        userMultiplied: false
      - label: Output data tokens overage
        name: output_overage
        type: metered
        metric: token
        limit: -1
        timeFrame: month
        geo: global
        unit: 1000000
        price: '20.00'
        userMultiplied: false
    elements:
      - name: Conversational Analytics in Looker
      - name: Unlimited within fair-use through Sept 30, 2026
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com
x-canonical:
  generated: '2026-10-08'
  vocabulary: all/0-working/economics/plans-canonical.yml
  models:
  - metered
  - subscription
  units:
  - compute
  - request
  - seat
  - token
  plans:
  - name: Standard
    access: other
    model: subscription
    model_how: stated
    units:
    - compute
    - request
    - seat
    periods:
    - month
  - name: Enterprise
    access: other
    model: subscription
    model_how: stated
    units:
    - compute
    - request
    - seat
    periods:
    - month
  - name: Embed
    access: other
    model: subscription
    model_how: stated
    units:
    - compute
    - request
    - seat
    periods:
    - month
  - name: Conversational Analytics
    access: other
    model: metered
    model_how: stated
    units:
    - token
    periods:
    - month