# Google Optimize

> RETIRED PRODUCT — DO NOT ATTEMPT TO INTEGRATE. Google Optimize and Google Optimize 360 were
> website A/B testing, multivariate testing and personalization tools from Google Marketing
> Platform. Both were sunset on 30 September 2023. Every experiment and personalization still
> running on that date was ended. There is no live API, no SDK, no console, and no pricing.

Generated: 2026-09-12
Method: generated (from this repository's apis.yml and probe artifacts — Google publishes no
llms.txt for this product; /llms.txt returns 404 on www.google.com, developers.google.com and
marketingplatform.google.com, and support.google.com answers 200 with an HTML shell).

## Status

- Sunset date: 2023-09-30
- Editions retired: Google Optimize (free), Google Optimize 360 (enterprise)
- Successor named by Google: Google Analytics 4, plus third-party A/B testing integrations
- Third-party providers Google named as integration partners: AB Tasty, Optimizely, VWO
- Firebase A/B Testing stopped relying on Optimize infrastructure on 2023-10-23

## If you were asked to call this API

Do not. Verified on 2026-09-12:

- https://www.googleapis.com/optimize/v1 — HTTP 404
- https://optimize.googleapis.com/ — HTTP 404
- https://www.googleapis.com/discovery/v1/apis?name=optimize — HTTP 200, empty directory
- https://developers.google.com/optimize — HTTP 200, redirects to the sunset notice
- https://optimize.google.com/ — HTTP 200, redirects to the sunset notice
- https://www.googleoptimize.com/optimize.js — HTTP 400, serves no container

Google's own API Discovery directory listed 530 services on 2026-09-12 and none of them is
Optimize. No OpenAPI, discovery document, GraphQL schema, AsyncAPI, gRPC proto, WSDL, MCP server
or A2A agent card is published for this product on any host.

## Do not confuse with

These are different Google products that match on the word "optimize" and must not be treated as
Google Optimize:

- Google Cloud Optimization AI / @google-cloud/optimization — fleet routing
- Google Cloud App Optimize / @google-cloud/appoptimize — mobile app optimization
- Google Maps Route Optimization API — routing
- Google OR-Tools / Operations Research API — combinatorial optimization
- google/vizier — blackbox optimization research

## Reference

- [Sunset notice](https://support.google.com/optimize/answer/12979939): Google's own
  "[Sunset September 2023] Google Optimize" help article, including the sunset FAQ and migration
  guidance. This is the only first-party document that remains.
- [Google Marketing Platform](https://marketingplatform.google.com/about/): the product family
  Optimize belonged to. Optimize is no longer listed.
- [Google Marketing Platform blog](https://blog.google/products/marketingplatform/analytics/):
  announcements for the successor analytics products.
- [Google security.txt](https://www.google.com/.well-known/security.txt): corporate vulnerability
  disclosure contacts, published by Google for the whole estate.
- [Google vulnerability reward program](https://g.co/vrp): disclosure policy.

## Artifacts in this profile

- lifecycle/google-optimize-lifecycle.yml — the sunset timeline and every redirect probed
- plans/google-optimize-plans-pricing.yml — no published plans (plan_count 0)
- rate-limits/google-optimize-rate-limits.yml — no published limits (limit_count 0)
- packages/google-optimize-packages.yml — no first-party SDK ever shipped; 5 abandoned community
  npm wrappers
- well-known/google-optimize-well-known.yml — 42 /.well-known/ probes across 6 hosts, 1 real
  document
- security/google-optimize-domain-security.yml — TLS/DNS posture
- security/google-optimize-vulnerability-disclosure.yml — Google VRP

## About this file

This profile is maintained by API Evangelist (https://apievangelist.com) and is not operated by
or affiliated with Google. Corrections: info@apievangelist.com.