specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Google Optimize
providerId: google-optimize
created: '2026-05-04'
generated: '2026-09-12'
modified: '2026-09-12'
method: searched
source: https://support.google.com/optimize/answer/12979939
description: >-
  Plans and pricing record for Google Optimize. THERE ARE NO PUBLISHED PLANS. Google Optimize and
  Optimize 360 were sunset on 2023-09-30, the Google Marketing Platform product page for Optimize
  is gone (marketingplatform.google.com/about/optimize/ redirects to /about/, which no longer
  lists the product), and no pricing page for either edition remains anywhere on Google's site.
  Nothing can be purchased, provisioned, or metered.
plan_count: 0
plans: []
note: >-
  This file REPLACES a 2026-05-04 bulk-sweep scaffold that asserted Free / Professional /
  Enterprise tiers with invented quotas (1,000 requests/month free, 100,000 professional, TBD
  pricing). Google Optimize never had those tiers. The product shipped in two editions — Optimize,
  which was free, and Optimize 360, which was sold as part of Google Marketing Platform through a
  sales conversation with no published list price — and both were switched off on 2023-09-30. The
  scaffold values were removed rather than corrected because there is nothing live to correct them
  to.
historical_editions:
  - name: Google Optimize
    pricing: free
    price_published: false
    status: retired
    retired: '2023-09-30'
  - name: Google Optimize 360
    pricing: enterprise
    price_published: false
    status: retired
    retired: '2023-09-30'
    note: Sold under Google Marketing Platform; no list price was ever published.
evidence:
  - url: https://support.google.com/optimize/answer/12979939
    status: 200
    note: Sunset notice confirming both editions ended 2023-09-30.
  - url: https://marketingplatform.google.com/about/optimize/
    status: 200
    note: Redirects to /about/; the product and its pricing page are no longer listed.
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com