aid: google-tag-manager
name: Google Tag Manager
description: Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes
  and related code fragments collectively known as tags on your website or mobile app.
image: https://www.gstatic.com/analytics-suite/header/suite/v2/ic_tag_manager.svg
url: https://tagmanager.google.com/
created: '2024-01-01'
modified: '2026-05-19'
specificationVersion: '0.19'
type: Index
tags:
- Analytics
- Conversion Tracking
- Marketing
- Tag Management
- Tracking
apis:
- name: Google Tag Manager API
  description: The Tag Manager API allows clients to access and modify container and tag configuration.
  image: https://www.gstatic.com/analytics-suite/header/suite/v2/ic_tag_manager.svg
  humanURL: https://developers.google.com/tag-platform/tag-manager/api/v2
  baseURL: https://tagmanager.googleapis.com
  tags:
  - Analytics
  - Containers
  - Permissions
  - Tag Management
  - Triggers
  - Variables
  - Versions
  - Workspaces
  properties:
  - type: OpenAPI
    url: openapi/google-tag-manager-api-v2-openapi.yml
  - type: JSONSchema
    url: json-schema/google-tag-manager-container-schema.json
  - type: JSONLD
    url: json-ld/google-tag-manager-context.jsonld
  - type: Documentation
    url: https://developers.google.com/tag-platform/tag-manager/api/v2
  - type: APIReference
    url: https://developers.google.com/tag-platform/tag-manager/api/reference/rest
  - type: Authentication
    url: https://developers.google.com/tag-platform/tag-manager/api/v2/authorization
  - type: GettingStarted
    url: https://developers.google.com/tag-platform/tag-manager/api/v2/devguide
  - type: SDK
    url: https://developers.google.com/tag-platform/tag-manager/api/v2/libraries
  - type: RateLimits
    url: https://developers.google.com/tag-platform/tag-manager/api/v2/limits-quotas
  - type: ChangeLog
    url: https://support.google.com/tagmanager/answer/4620708
  - type: NaftikoCapability
    url: capabilities/api-v2-general.yaml
  - type: NaftikoCapability
    url: capabilities/api-v2-accounts.yaml
  - type: NaftikoCapability
    url: capabilities/api-v2-containers.yaml
  - type: NaftikoCapability
    url: capabilities/api-v2-triggers.yaml
  - type: NaftikoCapability
    url: capabilities/api-v2-user-permissions.yaml
  - type: NaftikoCapability
    url: capabilities/api-v2-variables.yaml
  - type: NaftikoCapability
    url: capabilities/api-v2-versions.yaml
  - type: NaftikoCapability
    url: capabilities/api-v2-workspaces.yaml
  contact:
  - FN: Google Support
    url: https://support.google.com/tagmanager
    email: ''
- name: Google Tag Manager Server-side Tagging API
  description: The Server-side Tagging API provides APIs for building custom tags, clients, and variables that run in a server-side
    container, enabling server-to-server data collection and processing.
  image: https://www.gstatic.com/analytics-suite/header/suite/v2/ic_tag_manager.svg
  humanURL: https://developers.google.com/tag-platform/tag-manager/server-side
  baseURL: https://tagmanager.googleapis.com
  tags:
  - Analytics
  - Data Collection
  - Privacy
  - Server-Side Tagging
  - Tag Management
  properties:
  - type: Documentation
    url: https://developers.google.com/tag-platform/tag-manager/server-side
  - type: APIReference
    url: https://developers.google.com/tag-platform/tag-manager/server-side/api
  - type: GettingStarted
    url: https://developers.google.com/tag-platform/tag-manager/server-side/intro
  - type: ReleaseNotes
    url: https://developers.google.com/tag-platform/tag-manager/server-side/release-notes
  contact:
  - FN: Google Support
    url: https://support.google.com/tagmanager
    email: ''
common:
- type: Portal
  url: https://developers.google.com/tag-platform
- type: GettingStarted
  url: https://developers.google.com/tag-platform/tag-manager/api/v2/devguide
- type: Authentication
  url: https://developers.google.com/tag-platform/tag-manager/api/v2/authorization
- type: Documentation
  url: https://developers.google.com/tag-platform/tag-manager
- type: Blog
  url: https://blog.google/products/marketingplatform/
- type: SDK
  url: https://developers.google.com/tag-platform/tag-manager/api/v2/libraries
- type: Support
  url: https://support.google.com/tagmanager
- type: StatusPage
  url: https://status.cloud.google.com/
- type: TermsOfService
  url: https://policies.google.com/terms
- type: PrivacyPolicy
  url: https://policies.google.com/privacy
- type: SignUp
  url: https://tagmanager.google.com/
- type: Login
  url: https://tagmanager.google.com/
- type: RateLimits
  url: https://developers.google.com/tag-platform/tag-manager/api/v2/limits-quotas
- type: ChangeLog
  url: https://support.google.com/tagmanager/answer/4620708
- type: StackOverflow
  url: https://stackoverflow.com/questions/tagged/google-tag-manager
- type: YouTube
  url: https://www.youtube.com/googlemarketingplatform
- type: SpectralRules
  url: rules/google-tag-manager-spectral-rules.yml
- type: Features
  data:
  - name: Account Management
    description: List and manage Google Tag Manager accounts with full access control.
  - name: Container Management
    description: Create, update, delete, and configure containers for web, mobile, and server-side tagging.
  - name: Workspace Management
    description: Create and manage workspaces for collaborative tag development with conflict resolution.
  - name: Tag Configuration
    description: Create, update, delete, and revert tags with full parameter and firing trigger configuration.
  - name: Trigger Configuration
    description: Define triggers that control when and how tags fire based on events and conditions.
  - name: Variable Management
    description: Create and manage variables that provide dynamic values to tags and triggers.
  - name: Version Control
    description: Create, publish, and manage container versions with rollback capabilities.
  - name: User Permissions
    description: Manage user access and permissions at the account and container level.
  - name: Server-Side Tagging
    description: Build custom server-side tags, clients, and variables for server-to-server data collection.
  - name: Data Layer
    description: Structured data layer for passing information between your website and Tag Manager.
- type: UseCases
  data:
  - name: Marketing Tag Deployment
    description: Deploy and manage marketing and analytics tags without modifying website code.
  - name: Conversion Tracking
    description: Track conversions across multiple advertising platforms with centralized tag management.
  - name: Privacy Compliance
    description: Implement consent-based tag firing and data collection policies for GDPR and CCPA compliance.
  - name: A/B Testing
    description: Deploy and manage A/B testing tags and experiment configurations across web properties.
  - name: Server-Side Data Collection
    description: Process data server-side for improved performance, accuracy, and privacy compliance.
- type: Integrations
  data:
  - name: Google Analytics
    description: Native integration with Google Analytics 4 for event tracking and measurement.
  - name: Google Ads
    description: Deploy Google Ads conversion tracking and remarketing tags with built-in templates.
  - name: Google Marketing Platform
    description: Integrate with Campaign Manager, Display & Video 360, and Search Ads 360.
  - name: Facebook Pixel
    description: Deploy and manage Facebook Pixel tracking with community template support.
  - name: Consent Management Platforms
    description: Integrate with consent management platforms for privacy-compliant tag firing.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com