specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
provider: gopuff
providerId: gopuff
publisherName: GoBrands, Inc. (dba Gopuff)
serviceCategory: Last-Mile Delivery
created: '2026-05-23'
modified: '2026-05-23'
reconciled: false
tags:
  - Quick Commerce
  - Instant Delivery
  - Last Mile
  - Fulfillment
  - FinOps
  - FOCUS
description: |
  FOCUS-aligned FinOps shape for the Powered by Gopuff partner platform. Cost is incurred per Gopuff
  delivery routed through the Fulfillment API rather than per API call; rates are pre-negotiated by
  partnership agreement and surfaced to consumers as the "Instant Delivery - Powered by Gopuff" line
  at Shopify checkout. Public price lists are not available, so per-meter unit prices below are
  intentionally left as `negotiated` until a partnership invoice can confirm them.
sources:
  - https://poweredby.gopuff.com/
  - https://poweredby.gopuff.com/pages/fulfillment
  - https://docs.poweredbygopuff.com/carrier-service.md
billingModel:
  pricingCategory: Negotiated
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
    - Usage
    - Refund
    - Tax
focusColumns:
  ServiceName: Powered by Gopuff Fulfillment
  ServiceCategory: Last-Mile Delivery
  ProviderName: Gopuff
  PublisherName: GoBrands, Inc.
  InvoiceIssuerName: GoBrands, Inc.
  BillingCurrency: USD
  ChargeCategory: Usage
meters:
  - name: instant_deliveries
    description: Count of completed Gopuff Instant Delivery orders routed through the Powered by Gopuff
      Fulfillment API.
    unit: delivery
    aggregation: count
    dimensions:
      - mfc_id
      - region
      - partner_shop_id
  - name: gross_merchandise_value
    description: Gross merchandise value of the line items in routed orders, used as a billing input on
      partnerships where Gopuff retains a percentage rather than a flat per-delivery fee.
    unit: USD
    aggregation: sum
    dimensions:
      - mfc_id
      - partner_shop_id
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com