finOpsFramework: '2024'
focusVersion: '1.0'
name: GoToWebinar FinOps Profile
provider:
  name: GoTo
  url: https://www.goto.com/webinar
description: Cost-allocation profile for GoToWebinar as a SaaS line item. GoToWebinar bills on a per-organizer seat license tiered by maximum attendees per webinar; API usage is included with the seat license and is not separately metered.
sources:
  - https://www.goto.com/pricing/webinar
  - https://developer.goto.com/
captured: '2026-05-23'
billingModel:
  type: seat-based
  unit: organizer
  meter: tier-by-attendees-per-event
  tiers: [250, 500, 1000, 3000]
  billingCycles: [monthly, annual]
  freeTier: false
  trial: true
  apiSurcharge: false
costDrivers:
  - driver: Organizer seats
    description: Each named organizer requires an active GoToWebinar seat. Adding organizers is the primary cost lever.
  - driver: Plan tier (max attendees per webinar)
    description: Moving from Lite (250) to Standard (500), Pro (1,000), or Enterprise (3,000) increases per-seat price.
  - driver: Recording storage
    description: Recordings stored within GoToWebinar are bundled into the seat license; long-form retention may push customers toward higher tiers.
focusMapping:
  ServiceCategory: Communications
  ServiceName: GoToWebinar
  ChargeCategory: Usage
  ChargeClass: Subscription
  PricingUnit: organizer-seat-per-month
  ListUnitPrice:
    Lite: 59
    Standard: 129
    Pro: 249
    Enterprise: 499
  Region: global
allocation:
  recommendedTags:
    - department
    - marketing-program
    - event-id
    - organizer-email
  notes:
    - Tag webinars at creation with marketing-program / event-id in the description or custom registrant questions, then export attendees via the API for cost-per-lead reporting.
optimization:
  - Right-size to Lite or Standard for teams that rarely exceed 250-500 attendees instead of defaulting to Pro.
  - Convert lightly used organizer seats to shared event accounts where the use-case allows.
  - Prefer annual billing for ~17-20 percent monthly-equivalent savings across all tiers.