aid: groundtruth
name: GroundTruth
description: 'GroundTruth is a location-intelligence performance advertising platform (formerly xAd)
  that helps brands and agencies plan, launch, and measure omnichannel ad campaigns tied to real-world
  behavior. Its Ads Manager, proprietary Blueprints location-mapping technology, and Dynamic Intent
  Prediction AI turn visitation, behavioral, and demographic signals into targeting and store-visit
  and sales attribution across verticals including QSR/restaurants, CPG, auto, retail, healthcare,
  education, travel, and political. GroundTruth is backed by Emergence Capital and IVP and became part
  of ZeroToOne.AI in 2026. This profile was enriched by the API Evangelist pipeline; GroundTruth exposes
  a self-serve advertiser platform (ads.groundtruth.com) but publishes no public developer API surface.'
url: https://raw.githubusercontent.com/api-evangelist/groundtruth/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- emergence-capital
- ivp
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
image: https://www.groundtruth.com/wp-content/uploads/2026/06/GroundTruth-Featured-Image.webp
tags:
- Company
- Martech
- Advertising
- Location Intelligence
- Marketing
- Adtech
- Location-Based Marketing
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/groundtruth-domain-security.yml
- type: WellKnown
  url: well-known/groundtruth-well-known.yml
- type: Website
  url: https://www.groundtruth.com
- type: SignUp
  url: https://ads.groundtruth.com/login?sign_up=1
- type: Login
  url: https://ads.groundtruth.com/login
- type: Blog
  url: https://www.groundtruth.com/insight/category/blog/
- type: Support
  url: https://www.groundtruth.com/resources/faqs/
- type: TermsOfService
  url: https://www.groundtruth.com/terms-of-use/
- type: PrivacyPolicy
  url: https://www.groundtruth.com/privacy-policy/
- type: GettingStarted
  url: https://www.groundtruth.com/get-started/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence