slug: groundtruth
provider: GroundTruth
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Software & Technology
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 5
edges:
- tag: Campaigns
  spec_file: groundtruth-campaigns-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.85
  evidence: POST /campaigns create_campaign; POST /campaigns/with_adgroups create_campaign_and_adgroups;
    GET /campaigns/dashboard get_campaigns_dashboard
  reason: Creation, management and performance dashboards for paid advertising campaigns — digital marketing
    / paid media management (closely adjacent to demand generation).
- tag: Ad Groups
  spec_file: groundtruth-ad-groups-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.8
  evidence: POST /adgroups create_adgroup; GET /adgroups/{adgroup_id}/avails; schemas BudgetModel, OptimizationStrategy,
    CreateUpdateAudienceModel, CreateUpdateTrackingPixelModel
  reason: Ad group setup with targeting, budgets and bid strategy is digital/paid-media campaign execution
    — digital marketing management.
- tag: Creatives
  spec_file: groundtruth-creatives-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.75
  evidence: POST /creatives create_creative; GET /creatives/{creative_id}/preview; GET /creatives/{creative_id}/landing_page_preview
  reason: Authoring, cloning and previewing ad creatives and landing pages for digital ad delivery — digital
    marketing execution (with content production overlap).
- tag: Audiences
  spec_file: groundtruth-audiences-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.7
  evidence: GET /audiences/audience_taxonomy; POST /audiences/recommendations get_audience_recommendations;
    schemas AudienceTaxonomy, DetailedAudienceCategory
  reason: Audience taxonomy and targeting recommendations for ad buying; sits in digital marketing / paid
    media targeting, though it also touches segmentation.
- tag: Demand
  spec_file: groundtruth-demand-api-openapi.yml
  capability_id: BC-400.50
  capability_id_l1: BC-400
  capability_name: Marketing Operations Management
  confidence: 0.7
  evidence: '**External reporting API.** ... GET /demand/v1/campaign/{campaignID}/totals Get campaign
    level cumulative data; GET /demand/v1/campaign/sv_locations/{campaignID} Get SV Location data'
  reason: Campaign/adgroup/creative performance reporting across accounts — marketing measurement and
    reporting, i.e. marketing operations measurement; 'Demand' here is the reporting namespace, not demand
    planning.