aid: grove
name: Grove
description: 'Grove (Grove Collaborative) is a direct-to-consumer retailer of everyday
  household essentials for a healthier home and planet, including eco-friendly cleaning
  products, bamboo paper products, personal care, and vitamins & supplements sourced
  from hundreds of vetted brands alongside its own private labels. Orders are held
  to strict ingredient standards, are carbon neutral, and support plastic-waste cleanup.
  The business runs as a subscription-friendly e-commerce storefront (hosted on Shopify).
  It was surfaced as a portfolio company of Norwest Venture Partners and added to the
  API Evangelist network; Grove operates a consumer retail storefront and publishes
  no public developer API, so this profile captures its identity and web properties
  rather than API artifacts.'
url: https://raw.githubusercontent.com/api-evangelist/grove/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://www.grove.co/cdn/shop/files/Grove-Meta_Preview.jpg?v=1773877757
x-type: company
x-source: vc-portfolio
x-backed-by:
- norwest-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Consumer Goods
- E-commerce
- Retail
- Household Products
- Personal Care
- Sustainability
- Subscription
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/grove-domain-security.yml
- type: Website
  url: https://grove.co
- type: Blog
  url: https://www.grove.co/blog
- type: PrivacyPolicy
  url: https://www.grove.co/policies/privacy-policy
- type: TermsOfService
  url: https://www.grove.co/policies/terms-of-service
- type: SignUp
  url: https://www.grove.co/account/register
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence