aid: guideline
name: Guideline
description: >-
  Guideline (now offered as "Gusto 401(k) powered by Guideline") is a retirement
  benefits provider that delivers full-service, low-cost 401(k) and IRA plans to
  small and mid-sized businesses, tightly integrated with payroll so employee
  deductions and employer contributions sync automatically. Through its
  SEC-registered investment adviser subsidiary it offers managed, low-cost
  index-fund portfolios, recordkeeping, compliance and plan administration.
  Guideline reports serving 40,000+ businesses and 700,000+ savers with $10B+ in
  assets under management. It exposes no public developer API; this profile
  captures its identity, security posture, and machine-readable surfaces
  (security.txt, llms.txt) for the API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/guideline/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
- felicis
- sv-angel
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
image: https://cms-assets.guideline.com/Sponsor_dash_014e7269b8/public
tags:
- Company
- Retirement
- 401(k)
- IRA
- Financial Services
- Fintech
- Payroll
- Investing
- Wealth Management
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://guideline.com
- type: Support
  url: https://help.guideline.com/en
- type: Blog
  url: https://www.guideline.com/education
- type: SignUp
  url: https://my.guideline.com/explore/get-started
- type: Login
  url: https://my.guideline.com/login
- type: PrivacyPolicy
  url: https://my.guideline.com/agreements/privacy
- type: TermsOfService
  url: https://my.guideline.com/agreements/tos
- type: GitHubOrganization
  url: https://github.com/Guideline
- type: Security
  url: https://www.guideline.com/security
- type: Compliance
  url: https://www.guideline.com/security
- type: TrustCenter
  url: security/guideline-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/guideline-vulnerability-disclosure.yml
- type: SecurityTxt
  url: well-known/guideline-security.txt
- type: WellKnown
  url: well-known/guideline-well-known.yml
- type: DomainSecurity
  url: security/guideline-domain-security.yml
- type: LLMsTxt
  url: llms/guideline-llms.txt
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence