specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Gupshup
providerId: gupshup
created: '2026-07-12'
modified: '2026-07-12'
reconciled: false
tags:
- Messaging
- WhatsApp
- CPaaS
- SMS
- RCS
- Plans
description: >-
  Gupshup prices conversational messaging on a usage basis, per message per
  channel, on top of the underlying carrier / platform fee. For WhatsApp, the
  total cost per message is Meta's per-message rate (which varies by category -
  marketing, utility, authentication, service - and by destination country) plus
  a Gupshup platform/BSP fee. Following Meta's July 2025 move from per-conversation
  to per-message billing, WhatsApp is billed per delivered template/message with
  telescopic (volume-tiered) rates for utility and authentication. SMS and RCS are
  similarly billed per message. Gupshup accounts are wallet / prepaid-credit based;
  there is no published flat monthly API subscription for core messaging. Exact
  per-message rates are not reconciled here and must be verified on Gupshup's
  pricing pages, as they change frequently and vary by country and category.
notes: >-
  Rates below are representative figures gathered from public sources in 2025-2026
  and are illustrative only. Meta rates and Gupshup fees change frequently and
  differ by destination country and message category. Verify current numbers on
  Gupshup's pricing pages and Meta's WhatsApp pricing schedule during
  reconciliation.
sources:
- https://www.gupshup.io
- https://support.gupshup.io/hc/en-us/articles/360012075779-Whats-is-Gupshup-s-pricing-model-What-is-Gupshup-fee-and-WhatsApp-fee-in-pricing
- https://support.gupshup.io/hc/en-us/articles/38821010267673-WhatsApp-Pricing-Updates-2024-2025
plans:
- id: gupshup-whatsapp-usage
  name: WhatsApp Business - Per Message
  type: usage
  description: >-
    Pay-as-you-go WhatsApp Business messaging billed per message. Total cost =
    Meta per-message rate (by category and country) + Gupshup platform/BSP fee.
    Utility and authentication categories follow telescopic volume-tiered rates.
    Service/session messages within the customer service window and certain
    utility templates in-window may be free of Meta charges.
  entries:
  - label: Marketing Message
    name: wa_marketing_message
    type: usage
    metric: messages
    limit: -1
    timeFrame: month
    geo: global
    unit: 1
    price: Meta marketing rate by country + Gupshup fee (India ~INR 0.88 Meta + ~USD 0.001 BSP fee)
    userMultiplied: false
  - label: Utility Message
    name: wa_utility_message
    type: usage
    metric: messages
    limit: -1
    timeFrame: month
    geo: global
    unit: 1
    price: Meta utility rate by country (telescopic) + Gupshup fee
    userMultiplied: false
  - label: Authentication Message
    name: wa_authentication_message
    type: usage
    metric: messages
    limit: -1
    timeFrame: month
    geo: global
    unit: 1
    price: Meta authentication rate by country (telescopic) + Gupshup fee
    userMultiplied: false
  - label: Service Message
    name: wa_service_message
    type: usage
    metric: messages
    limit: -1
    timeFrame: month
    geo: global
    unit: 1
    price: Often free of Meta charge within the customer service window; Gupshup fee may apply
    userMultiplied: false
  elements:
  - name: WhatsApp Business API
  - name: Template and Session Messaging
  - name: Opt-In Management
  - name: Inbound Webhooks / Subscriptions
- id: gupshup-sms-usage
  name: SMS - Per Message
  type: usage
  description: >-
    Pay-as-you-go SMS billed per message segment, varying by destination country
    and route. The /sm SMS endpoints are being retired; new SMS traffic is
    directed to the /wa messaging surface.
  entries:
  - label: SMS Message
    name: sms_message
    type: usage
    metric: messages
    limit: -1
    timeFrame: month
    geo: global
    unit: 1
    price: per-segment rate by country and route (see pricing)
    userMultiplied: false
  elements:
  - name: Single and Bulk SMS
  - name: Delivery Receipts
- id: gupshup-rcs-usage
  name: RCS - Per Message
  type: usage
  description: >-
    Pay-as-you-go RCS business messaging billed per message, by message type
    (basic / single / conversational) and country. Onboarding-gated through the
    Gupshup Enterprise gateway.
  entries:
  - label: RCS Message
    name: rcs_message
    type: usage
    metric: messages
    limit: -1
    timeFrame: month
    geo: global
    unit: 1
    price: per-message rate by type and country (see pricing)
    userMultiplied: false
  elements:
  - name: Rich Cards and Carousels
  - name: Suggested Replies and Actions
- id: gupshup-enterprise
  name: Enterprise / Custom
  type: enterprise
  description: >-
    Negotiated volume pricing, dedicated support, and multi-channel commercial
    terms for high-volume senders and BSP/partner arrangements. Contact Gupshup.
  entries:
  - label: Enterprise Agreement
    name: enterprise
    type: flat
    metric: contract
    limit: -1
    timeFrame: year
    geo: global
    unit: 1
    price: contact sales
    userMultiplied: false
  elements:
  - name: Volume Rate Cards
  - name: Partner / BSP Access
  - name: Dedicated Support and SLAs
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com