# Haus

> Haus helps brands quickly launch experiments that measure the true causal impact of their marketing. 

## Product Information
- [GeoLift] (https://www.haus.io/geolift): Haus’ experimentation platform, helping you understand the business impact of your marketing across all sales channels.
- [Causal Attribution] (https://www.haus.io/causal-attribution): Haus’ daily incrementality reporting product
- [Causal MMM] (https://www.haus.io/blog/a-first-look-at-causal-mmm): Haus’ causality-driven MMM, where incrementality experiments drive and tune the model.

## Use Cases
- [Incrementality] (https://www.haus.io/use-cases/incrementality): Run holdout tests to understand how different marketing channels and tactics drive outcomes - whether that’s sales, subscriptions, or orders. 
- [Optimal Spend Level] (https://www.haus.io/use-cases/optimal-spend-level): Plot your spend on a diminishing marginal return curve to pinpoint the optimal spend level of your different marketing channels.
- [Amazon and Retail] (https://www.haus.io/use-cases/amazon-and-retail): Measure impact across all sales channels, including DTC, Amazon, and retail.
- [Media Mix] (https://www.haus.io/use-cases/media-mix-optimization): Easily test how tactics perform across multiple channels, then calibrate your media mix modeling to drive incremental results.
- [New Channel Launch] (https://www.haus.io/use-cases/new-channel-launch): Quantify the impact of launching into a new marketing channel.
- [Holidays and Promotions] (https://www.haus.io/use-cases/holidays-and-promotions): Understand how discounts and promotions affect performance, then adjust spend during holidays or key promotional periods.

## Blog
- [Incrementality Testing: How to Choose the Best Tool] (https://www.haus.io/blog/choosing-the-best-incrementality-testing-tool): Learn what to look for as you compare different incrementality testing platforms.
- [Run Cleaner, More Accurate Holdout Tests with Haus Commuting Zones] (https://www.haus.io/blog/run-cleaner-more-accurate-holdout-tests-with-haus-commuting-zones): Based on open source mobility data collected from mobile phone GPS data, Haus Commuting Zones serve up a proprietary methodology for geo-segmenting a country so brands can have confidence in their test design.
- [Haus Launches Fixed Geo Tests to Measure Billboards, Regional, and OOH Activations] (https://www.haus.io/blog/haus-launches-fixed-geo-tests-to-measure-billboards-regional-and-ooh-activations): With Fixed Geo Tests, marketers note campaign exposure in a specific geographic area, rather than leveraging more typical randomized geo tests.
- [Beyond the Buzzwords: Why Transparency Matters in Incrementality Testing] (https://www.haus.io/blog/beyond-the-buzzwords-why-transparency-matters-in-incrementality-testing): This post explores the transparency of Haus’ science and why it matters to marketers who are trying to measure true impact.
- [MMM Software: What Should You Look For?] (https://www.haus.io/blog/mmm-software-what-should-you-look-for): Learn what to look for when comparing different media mix models.
- [How to Know If An Incrementality Test Result Is ‘Good’ - And What to Do About It] (https://www.haus.io/blog/how-to-know-if-an-incrementality-test-result-is-good---and-what-to-do-about-it): Here’s what to do if you've measured incrementality, and results look a little different from what you're used to seeing in ad platforms.
- [Haus x Crisp: Measure What Matters in CPG Marketing] (https://www.haus.io/blog/measure-what-matters-in-cpg-marketing-with-haus-and-crisp): Through our partnership with Crisp, Haus can leverage real-time POS data analytics, including granular sales and inventory insights at the store and SKU level. 
- [Do YouTube Ads Perform? Lessons From 190 Incrementality Tests] (https://www.haus.io/blog/do-youtube-ads-perform-lessons-from-190-incrementality-tests): We dove deep into 190 YouTube incrementality tests to better understand the platform.
- [Getting Started with Causal MMM] (https://www.haus.io/blog/getting-started-with-causal-mmm): Learn about Causal MMM, Haus’ causality-driven media mix model that is inherently tuned by incrementality experiments.
- [Incrementality: The Fundamentals] (https://www.haus.io/blog/incrementality-fundamentals): This guide explains incrementality from all angles, focusing on what it is, what you can test, and what you need to get started.
- [Matched Market Tests Don't Cut It: Why Haus Uses Synthetic Control in Incrementality Experiments] (https://www.haus.io/blog/matched-market-tests-dont-cut-it-why-haus-uses-synthetic-control-in-incrementality-experiments): This study shows how Haus’ synthetic control groups offer more precise incrementality testing than platforms using matched-market tests.
- [2025: The Year of Privacy-Durable Marketing Measurement] (https://www.haus.io/blog/2025-the-year-of-privacy-durable-marketing-measurement): Learn how Haus provides brands with a trustworthy, reliable measurement solution that doesn’t rely on pixels, PII, or other vulnerable information.
- [The Haus Viewpoint] (https://www.haus.io/blog/the-haus-viewpoint): Learn how Haus charts a path forward for brands, addressing the issues that have plagued marketing measurement for years.
- [Incrementality School, E1: What is Incrementality?] (https://www.haus.io/blog/incrementality-school-e1-what-is-incrementality): The first in our Incrementality School series, offering a simple, snackable explanation of incrementality.
- [Incrementality School, E2: What Can You Incrementality Test?] (https://www.haus.io/blog/incrementality-school-e2-what-can-you-incrementality-test): Learn what you can test with an incrementality platform like Haus.
- [Incrementality School, E3: How Do Brands Measure Incrementality?] (https://www.haus.io/blog/incrementality-school-e3-how-do-brands-measure-incrementality): Learn more about how brands can get started with incrementality testing.
- [Incrementality School, E4: Who Needs Incrementality Testing?] (https://www.haus.io/blog/incrementality-school-e4-who-needs-incrementality-testing): Learn which types of brands can benefit from an incrementality testing practice.
- [Incrementality School, E5: Randomized Control Experiments, Conversion Lift Testing, and Natural Experiments] (https://www.haus.io/blog/incrementality-school-e5-randomized-control-experiments-conversion-lift-testing-and-natural-experiments): This post explains what’s so special about geo experiments and the other types of experiments out there.
- [Incrementality School, E6: How to Foster a Culture of Incrementality Experimentation] (https://www.haus.io/blog/incrementality-school-e6-how-to-foster-a-culture-of-incrementality-experimentation): Haus’ Enterprise GM Reggie Panaligan explains how organizations can build a culture of incrementality testing.
- [Haus Named One of LinkedIn's Top Startups] (https://www.haus.io/blog/haus-named-one-of-linkedins-top-startups): Haus was recognized as one of LinkedIn's Top Startups in the US in 2024. 
- [PMAX Experiments Revealed: Including vs. Excluding Branded Search Terms] (https://www.haus.io/blog/pmax-experiments-including-excluding-branded-search-terms): Haus studied PMAX campaigns to understand whether or not brands should include branded search terms from these campaigns.

## Case Studies
- [Jones Road Beauty Uses A Fixed Geo Test to Measure Their Big Apple OOH Campaign] (https://www.haus.io/case-study/jones-road-beauty-uses-a-fixed-geo-test-to-measure-their-big-apple-ooh-campaign): Haus helped Jones Road Beauty measured a complex out-of-home campaign using a Fixed Geo Test.
- [The Amazon Curveball in Orthofeet’s Brand Search Test] (https://www.haus.io/case-study/the-amazon-curveball-in-orthofeets-brand-search-test): Haus helped Orthofeet measure the impact of brand search and uncover the competitive dynamics between their own sales channels.
- [1DC vs 7DC: What Really Drove Incremental Revenue for Dr. Squatch] (https://www.haus.io/case-study/1dc-vs-7dc-what-really-drove-incremental-revenue-for-dr-squatch): Haus helped Dr. Squatch measure the incremental impact of 1-day click vs. 7-day click. 
- [How OSEA Measured the Incremental Impact of Programmatic Podcast Ads Across Shopify, Amazon, Ulta, and More] (https://www.haus.io/case-study/how-osea-measured-the-incremental-impact-of-programmatic-podcast-ads-across-shopify-amazon-ulta-and-more): Haus helped OSEA measure the incremental impact of programmatic podcast ads across Shopify, Amazon, Ulta, and more.
- [Mejuri Moves Meta Strategy Up-funnel to Unlock New Audience and More Efficiency] (https://www.haus.io/case-study/mejuri-moves-meta-strategy-up-funnel-to-unlock-new-audience-and-more-efficiency): Mejuri used Haus to measure the impact of their upper funnel campaigns in Meta.
- [How Haus Helped Jameson Measure One of the Largest OOH Activations in Brand History: The Sphere in Las Vegas] (https://www.haus.io/case-study/does-an-ad-on-the-las-vegas-sphere-drive-incremental-sales-haus-helped-jameson-measure-one-of-the-largest-ooh-activations-in-brand-history): Pernod Ricard turned to Haus to help measure the impact of an ambitious out-of-home activation at The Sphere in Las Vegas.
- [Top-of-Funnel Creative Drives 13X the Lift of Lower-Funnel Creative for Javvy Coffee] (https://www.haus.io/case-study/top-of-funnel-creative-drives-13x-the-lift-of-lower-funnel-creative-for-javy-coffee): Javvy Coffee worked with Haus to measure the incremental impact of top-of-funnel creative.
- [Hexclad Measures Meta's Incremental Impact for a High-AOV Product with a Long Consideration Phase] (https://www.haus.io/case-study/hexclad-measures-metas-incremental-impact-for-a-high-aov-product-with-a-long-consideration-phase): Hexclad worked with Haus to figure out the optimal investment level in Meta ads and how the incrementality of Meta ads change over time considering the high AOV product.
- [FanDuel Optimizes Spend Levels on YouTube via 3-Cell Diminishing Returns Test] (https://www.haus.io/case-study/fanduel-optimizes-spend-levels-on-youtube-via-3-cell-diminishing-returns-test): FanDuel designed a 3-cell test in the Haus app to figure out the optimal spend level in Youtube. 
- [Caraway Cracks Upper-Funnel Campaigns on Meta] (https://www.haus.io/case-study/caraway-cracks-upper-funnel-campaigns-on-meta): Caraway used Haus to figure out if spending on upper funnel Meta campaigns could help ‘fill the funnel’ before their important holiday season.
- [Ritual Maximizes ROI on TikTok via Series of Incrementality Tests] (https://www.haus.io/case-study/ritual-maximizes-roi-on-tiktok-via-series-of-incrementality-tests): Ritual used Haus to understand if TikTok was incremental to their business and if there was a way to improve effectiveness.