aid: hawthorne
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/hawthorne.png
name: Hawthorne
description: >-
  Hawthorne is an internet-first men's personal care and grooming brand founded in
  2016 in New York City (a Techstars alum, later Series B). It sells personalized,
  long-lasting fragrance and grooming products — cologne, deodorant, body wash, face
  and hair care — tuned to a customer's body chemistry and lifestyle through an
  onboarding quiz and a smart-subscription model built around its "Surround Scent"
  technology. The direct-to-consumer storefront at hawthorne.co runs on Shopify and
  exposes a modern agent-commerce surface: a published /llms.txt and /agents.md,
  Shopify Customer Account OpenID Connect discovery, and a live Universal Commerce
  Protocol (UCP) MCP endpoint so AI shopping agents can search the catalog, build a
  cart, and complete a buyer-approved checkout.
url: https://raw.githubusercontent.com/api-evangelist/hawthorne/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- E-Commerce
- Retail
- Consumer Goods
- Personal Care
- Grooming
- Agentic Commerce
- Shopify
apis:
- name: Hawthorne UCP Commerce (Shopify)
  description: >-
    Agent-facing Universal Commerce Protocol (UCP) shopping surface for the Hawthorne
    Shopify store — catalog search/lookup, cart, checkout, fulfillment, discount and
    order capabilities over an MCP endpoint, with buyer-approved payment handlers
    (Shop Pay, Google Pay, card). Authenticated via the Shopify Customer Account API.
  humanURL: https://hawthorne.co/
  baseURL: https://hawthorne-lab.myshopify.com/api/ucp/mcp
  tags:
  - Agentic Commerce
  - MCP
  - UCP
  - E-Commerce
  properties:
  - type: MCPServer
    url: mcp/hawthorne-mcp.yml
  - type: Authentication
    url: authentication/hawthorne-authentication.yml
  - type: OAuthScopes
    url: scopes/hawthorne-scopes.yml
  - type: Conventions
    url: conventions/hawthorne-conventions.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://hawthorne.co/
- type: WellKnown
  url: well-known/hawthorne-well-known.yml
- type: LLMsTxt
  url: llms/hawthorne-llms.txt
- type: MCPServer
  url: mcp/hawthorne-mcp.yml
- type: Authentication
  url: authentication/hawthorne-authentication.yml
- type: OAuthScopes
  url: scopes/hawthorne-scopes.yml
- type: Conventions
  url: conventions/hawthorne-conventions.yml
- type: DomainSecurity
  url: security/hawthorne-domain-security.yml
- type: PrivacyPolicy
  url: https://hawthorne.co/policies/privacy-policy
- type: TermsOfService
  url: https://hawthorne.co/policies/terms-of-service
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence