aid: headsup
name: HeadsUp
description: >-
  HeadsUp was an AI conversion engine for product-led growth (PLG) that helped go-to-market
  teams identify which product-qualified users to engage and when to engage them. It ingested
  product usage and analytics data (for example from Segment), applied feature engineering and
  machine-learning scoring to surface conversion, churn, and upsell signals, and synced those
  insights into sales tooling such as Salesforce so reps could act on in-product behavior without
  engineering, code, or SQL. Customers included Contentful, Dialpad, and Matillion. HeadsUp was
  backed by Wing Venture Capital and 645 Ventures and was acquired by composable-CDP company
  Hightouch in November 2023, after which its team joined Hightouch to work on Customer 360. The
  standalone headsup.ai product and developer surface have since been wound down; this profile is
  retained as an acquired-company record in the API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/headsup/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- wing-venture-capital
- 645-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: hightouch
x-acquired-date: '2023-11-16'
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Product-Led Growth
- Go-To-Market
- Sales
- Product Analytics
- Customer Data
- Machine Learning
- SaaS
- Acquired
image: https://avatars.githubusercontent.com/HeadsUpData
apis: []
common:
- type: GitHubOrganization
  url: https://github.com/HeadsUpData
- type: Crunchbase
  url: https://www.crunchbase.com/organization/headsup
- type: LinkedIn
  url: https://www.linkedin.com/company/headsupai
- type: Acquisition
  url: https://techcrunch.com/2023/11/16/hightouch-acquires-headsup/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence