specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Herald
providerId: herald
created: '2026-06-25'
modified: '2026-06-25'
reconciled: false
tags:
- Insurance
- Insurtech
- Commercial Insurance
- Quoting
- Carriers
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Herald spend. Herald is a sales-led, contract-based unified
  commercial-insurance API; cost is governed by a negotiated platform agreement
  rather than published per-call rates. This artifact frames the meters a
  platform would track - submissions, quotes, applications, and connected
  carrier products - to allocate and govern Herald usage internally. Rates are
  not public and are not reconciled here.
notes: >-
  No public usage rates are published; confirm contract pricing, billing
  cadence, and any usage components with Herald during reconciliation.
sources:
- https://www.heraldapi.com
- https://docs.heraldapi.com
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Herald
serviceCategory: Insurance
billingModel:
  pricingCategory: Commitment-Based
  billingFrequency: Negotiated
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
  - Adjustment
focusColumns:
  ServiceName: Herald API
  ServiceCategory: Insurance
  ProviderName: Herald
  PublisherName: Herald
  InvoiceIssuerName: Herald
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Commitment-Based
meters:
- name: submissions
  description: Applications submitted to carriers; each submission requests one quote per product.
  unit: submissions
  aggregation: sum
  dimensions:
  - platform
  - producer
  - product
- name: quotes
  description: Quotes returned from carriers and retrieved via the API or webhooks.
  unit: quotes
  aggregation: sum
  dimensions:
  - platform
  - producer
  - product
- name: applications
  description: Applications created and maintained prior to submission.
  unit: applications
  aggregation: sum
  dimensions:
  - platform
  - producer
- name: connected_products
  description: Carrier products connected and made quotable to producers.
  unit: products
  aggregation: max
  dimensions:
  - platform
  - producer
principles:
- name: Visibility
  description: Track submissions, quotes, and connected products per producer and per carrier product.
- name: Allocation
  description: Map distributors and producers to internal teams or cost centers for chargeback.
- name: Optimization
  description: Complete applications before submitting to avoid duplicate submissions and wasted carrier quotes.
- name: Accountability
  description: Assign owners per platform integration; review submission and quote volume against the agreement.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com