aid: herb
name: Herb
description: >-
  Herb (herb.co) is a leading digital media and e-commerce platform dedicated to
  cannabis culture, education, and lifestyle. It publishes cannabis news,
  strain databases, product reviews, dispensary and brand guides, deals,
  recipes, and city-level legalization guides, and operates the "Herb Agency"
  offering branding and marketing services to cannabis companies. The consumer
  site is built on Gatsby (React) with a GraphQL data layer, Algolia search, and
  a Firebase/serverless backend hosted on Netlify. Herb is backed by Bullpen
  Capital and was added to the API Evangelist network from that portfolio; the
  company exposes no public developer API program at this time, so this profile
  captures its published web, content, and discovery surface (llms.txt, domain
  security posture, and identity/link properties) rather than API artifacts.
url: https://raw.githubusercontent.com/api-evangelist/herb/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://images.herb.co/herb_share.png?w=1000
x-type: company
x-source: vc-portfolio
x-backed-by:
- bullpen-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Cannabis
- Media
- Content
- E-commerce
- Marketplace
- Education
- Lifestyle
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://herb.co
- type: About
  url: https://herb.co/about-us
- type: Blog
  url: https://herb.co/blog
- type: Support
  url: https://herb.co/faq
- type: PrivacyPolicy
  url: https://herb.co/privacy
- type: TermsOfService
  url: https://herb.co/tos
- type: LLMsTxt
  url: llms/herb-llms.txt
- type: DomainSecurity
  url: security/herb-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence