aid: hitwise
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/hitwise.png
name: Hitwise
description: Hitwise was an online competitive-intelligence and audience-measurement company that
  tracked website traffic, clickstream behavior, and search-term data to help marketers benchmark share
  of visits, referral sources, and competitor performance across industry verticals. Originally an
  Australian firm, it was later owned by Experian and then Connexity. The Hitwise brand has since been
  retired -- as of this enrichment pass the hitwise.com domain no longer serves a live product (it
  returns a lapsed-host "Site is not available" page with a mismatched TLS certificate) and exposes no
  public developer portal, documentation, or API. This profile was surfaced as a portfolio-company lead
  of insight-partners; enrichment found no active API surface to catalog.
url: https://raw.githubusercontent.com/api-evangelist/hitwise/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Analytics
- Web Analytics
- Competitive Intelligence
- Audience Measurement
- Marketing
- Data
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/hitwise-domain-security.yml
- type: Website
  url: http://www.hitwise.com/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence